Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution

Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution

Past studies that examined the genre of email regarded genre as a model by focusing on the content and form alone. However, this study examined the genre as a resource by analyzing the knowledge producing and knowledge disseminating that makes the genre possible in its socio-rhetorical context. The...

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Main Author: Al Afnan, Mohammad Awad Mohammad
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
P Philology
Linguistics
Online Access:https://etd.uum.edu.my/4388/1/s91980.pdf
https://etd.uum.edu.my/4388/2/s91980_abstract.pdf
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institution Universiti Utara Malaysia
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language eng
eng
advisor Harun, Minah
topic P Philology
Linguistics
spellingShingle P Philology
Linguistics
Al Afnan, Mohammad Awad Mohammad
Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
description Past studies that examined the genre of email regarded genre as a model by focusing on the content and form alone. However, this study examined the genre as a resource by analyzing the knowledge producing and knowledge disseminating that makes the genre possible in its socio-rhetorical context. The study, in line with critical genre analysis, examined the text-internal and the influences of the text-external elements on language use in email communication at a private higher educational institution in Kuala Lumpur. Using 378 emails, participant observation and interviews, this study analyzed the genre from the ethnographic, textual, socio-cognitive and socio-critical perspectives. To conduct the analysis, a novel integrative methodology that included approaches to text, context and genre analysis was applied. The study revealed that the emails could be categorized into four types of genres that varied in their communicative purposes, intentions, goals of communication, register and generic structures. The discussion email genre, which was used to negotiate issues, mainly included involved production and overt expression of argumentation. Enquiry email genre, which was used as a request-respond strategy, included narrative and nonnarrative discourse while the delivery email genre, which was used to provide files, mainly included informational production and non-narrative discourse. Informing email genre, which was used to notify the recipients about general interest issues, mainly included abstract style and informational production. This study also revealed that the institutional practices and disciplinary conventions of the discourse community influenced language use in the emails. This was reflected in the strategies, mechanisms and linguistic choices made in the four types of genres. The study contributed to the socio-rhetoric perspective and critical genre analysis based on conventionalized practices and procedures in the community of practice in academic management. The integrative approach is also highlighted as an analytical method to examine language use in email communication.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Al Afnan, Mohammad Awad Mohammad
author_facet Al Afnan, Mohammad Awad Mohammad
author_sort Al Afnan, Mohammad Awad Mohammad
title Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
title_short Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
title_full Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
title_fullStr Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
title_full_unstemmed Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution
title_sort language use as an institutional practice: an investigation into the genre of workplace emails in an educational institution
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2014
url https://etd.uum.edu.my/4388/1/s91980.pdf
https://etd.uum.edu.my/4388/2/s91980_abstract.pdf
_version_ 1776103640454397952
spelling my-uum-etd.43882023-04-02T00:35:28Z Language use as an institutional practice: An investigation into the genre of workplace emails in an educational institution 2014 Al Afnan, Mohammad Awad Mohammad Harun, Minah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences P Philology. Linguistics Past studies that examined the genre of email regarded genre as a model by focusing on the content and form alone. However, this study examined the genre as a resource by analyzing the knowledge producing and knowledge disseminating that makes the genre possible in its socio-rhetorical context. The study, in line with critical genre analysis, examined the text-internal and the influences of the text-external elements on language use in email communication at a private higher educational institution in Kuala Lumpur. Using 378 emails, participant observation and interviews, this study analyzed the genre from the ethnographic, textual, socio-cognitive and socio-critical perspectives. To conduct the analysis, a novel integrative methodology that included approaches to text, context and genre analysis was applied. The study revealed that the emails could be categorized into four types of genres that varied in their communicative purposes, intentions, goals of communication, register and generic structures. The discussion email genre, which was used to negotiate issues, mainly included involved production and overt expression of argumentation. Enquiry email genre, which was used as a request-respond strategy, included narrative and nonnarrative discourse while the delivery email genre, which was used to provide files, mainly included informational production and non-narrative discourse. Informing email genre, which was used to notify the recipients about general interest issues, mainly included abstract style and informational production. This study also revealed that the institutional practices and disciplinary conventions of the discourse community influenced language use in the emails. This was reflected in the strategies, mechanisms and linguistic choices made in the four types of genres. The study contributed to the socio-rhetoric perspective and critical genre analysis based on conventionalized practices and procedures in the community of practice in academic management. The integrative approach is also highlighted as an analytical method to examine language use in email communication. 2014 Thesis https://etd.uum.edu.my/4388/ https://etd.uum.edu.my/4388/1/s91980.pdf text eng public https://etd.uum.edu.my/4388/2/s91980_abstract.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abercrombie, N., Hill, S., & Turner, B. (Eds.). (1984). 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