Factors Affecting The Acceptance Of E-Ticketing Services For Airline Reservation System Among UUM
The growth of the IT usage has been tremendous in the world of business today and no doubt it has been widely used in the area of airline industry. The e-ticketing system is one of the examples of such application of the technology. This study is a user-focused research that aims to identify the fac...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/443/1/Abdalla_F._A._Belhagi.pdf https://etd.uum.edu.my/443/2/Abdalla_F._A._Belhagi.pdf |
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| Summary: | The growth of the IT usage has been tremendous in the world of business today and no doubt it has been widely used in the area of airline industry. The e-ticketing system is one of the examples of such application of the technology. This study is a user-focused research that aims to identify the factors that determine acceptance of e-ticketing system by user. Adapting the technology acceptance model (TAM) as a theoreticaI framework, this
study examines the variables perceived usefulness and perceived ease of use as antecedents of behavior intention to use the technology. Furthermore this study examines the effect of computer self-efficacy as determinant towards perceived usefulness and perceived ease of use. Finding will be expected to show the significant effect of computer self-efficacy in explaining behavior intention though perceived ease of use and perceived usefulness. |
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