Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM

This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about s...

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Main Author:	Thibalatha, Sivalingam
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/4614/1/s815501.pdf https://etd.uum.edu.my/4614/7/s815501_abstract.pdf
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id	my-uum-etd.4614
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Nadarajah, Gunalan
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Thibalatha, Sivalingam Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
description	This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about student's satisfaction in general (regardless of undergraduate and postgraduate), thus this research looks into postgraduate student satisfaction (Dependent Variable) and aspects on Non-Academic Staff behaviour in specific. A total of 400 questionnaires was distributed to Postgraduate students in UUM, Sintok. Multiple regressions were applied on 271 completed questionnaires to the hypotheses listed in this research. The study has demonstrated that there exist a connection between non-academic staff behaviour and the level of satisfaction among the postgraduate students. The findings offer support for the value of right behaviour to achieve competitive advantage via upgrading of UUM's current service level.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Thibalatha, Sivalingam
author_facet	Thibalatha, Sivalingam
author_sort	Thibalatha, Sivalingam
title	Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_short	Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_full	Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_fullStr	Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_full_unstemmed	Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM
title_sort	factors influencing postgraduate student satisfaction towards non-academic staff behaviour in uum
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2015
url	https://etd.uum.edu.my/4614/1/s815501.pdf https://etd.uum.edu.my/4614/7/s815501_abstract.pdf
_version_	1747827765883699200
spelling	my-uum-etd.46142021-03-29T09:52:55Z Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM 2015 Thibalatha, Sivalingam Nadarajah, Gunalan Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business LB2300 Higher Education This research examines the influence of responsiveness, reliability and assurance among non-academic staff behaviour in UUM on the outcomes of postgraduate student satisfaction. Few empirical studies have addressed the students satisfaction in UUM but most of the studies thus far only talks about student's satisfaction in general (regardless of undergraduate and postgraduate), thus this research looks into postgraduate student satisfaction (Dependent Variable) and aspects on Non-Academic Staff behaviour in specific. A total of 400 questionnaires was distributed to Postgraduate students in UUM, Sintok. Multiple regressions were applied on 271 completed questionnaires to the hypotheses listed in this research. The study has demonstrated that there exist a connection between non-academic staff behaviour and the level of satisfaction among the postgraduate students. The findings offer support for the value of right behaviour to achieve competitive advantage via upgrading of UUM's current service level. 2015 Thesis https://etd.uum.edu.my/4614/ https://etd.uum.edu.my/4614/1/s815501.pdf text eng public https://etd.uum.edu.my/4614/7/s815501_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abbasi, M. N., Malik, A., Chaudhry, I. S., & Imdadullah, M. (2011). A Study on Student Satisfaction in Pakistani Universities: The Case of Bahauddin Zakariya University, Pakistan. Asian Social Science, Vol. 7, No. 7. Abdulraheem.M.A.Zabadi. (2013). Implementing Total Quality Management (TQM) on the HigherEducation Institutions–A Conceptual Model. 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Factors influencing postgraduate student satisfaction towards non-academic staff behaviour in UUM

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