Intention to purchase halal products among consumers

Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...

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Main Author:	Nadiah Rus Liyana, Rusli
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf
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id	my-uum-etd.4616
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Hassan, Hazlinda
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Nadiah Rus Liyana, Rusli Intention to purchase halal products among consumers
description	Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysia. Factors that lead to buying decision among consumer must be understood carefully in order to boost the growth of halal industry. Based on the multiple linear regression analysis, the perceived behavior control is significantly influenced the intention to purchase halal products while attitude and subjective norms are not significantly influenced the intention to purchase. The finding indicates that an individual are able to control their perception and the intention to purchase halal products. Therefore, marketers, retailers, and manufacturers have to build an effective strategy to satisfy this value among potential consumers in Malaysia.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nadiah Rus Liyana, Rusli
author_facet	Nadiah Rus Liyana, Rusli
author_sort	Nadiah Rus Liyana, Rusli
title	Intention to purchase halal products among consumers
title_short	Intention to purchase halal products among consumers
title_full	Intention to purchase halal products among consumers
title_fullStr	Intention to purchase halal products among consumers
title_full_unstemmed	Intention to purchase halal products among consumers
title_sort	intention to purchase halal products among consumers
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2015
url	https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf
_version_	1747827766394355712
spelling	my-uum-etd.46162021-04-04T08:02:16Z Intention to purchase halal products among consumers 2015 Nadiah Rus Liyana, Rusli Hassan, Hazlinda Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysia. Factors that lead to buying decision among consumer must be understood carefully in order to boost the growth of halal industry. Based on the multiple linear regression analysis, the perceived behavior control is significantly influenced the intention to purchase halal products while attitude and subjective norms are not significantly influenced the intention to purchase. The finding indicates that an individual are able to control their perception and the intention to purchase halal products. Therefore, marketers, retailers, and manufacturers have to build an effective strategy to satisfy this value among potential consumers in Malaysia. 2015 Thesis https://etd.uum.edu.my/4616/ https://etd.uum.edu.my/4616/1/s814435.pdf text eng public https://etd.uum.edu.my/4616/2/s814435_abstract.pdf text eng public masters masters Universiti Utara Malaysia Ahmad, N. A., Abaidah, T.N., & Abu Yahya, M. H. (2013). A study on halal food awareness among Muslim customers in Klang Valley. 4th International Conference on Business and Economic Research, Bandung, Indonesia, paper, 1073-1087. Ahmed, A. (2008). Marketing of halal meat in the United Kingdom: supermarkets versus local shops. British Food Journal, 655-670. Ajzen, I. (1987). Attitude, traits, and actions: Dispositional prediction of behavior in personality and social psychology. 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Intention to purchase halal products among consumers

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