Intention to purchase halal products among consumers
Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...
محفوظ في:
المؤلف الرئيسي: | Nadiah Rus Liyana, Rusli |
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التنسيق: | أطروحة |
اللغة: | eng eng |
منشور في: |
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf |
الوسوم: |
إضافة وسم
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