Intention to purchase halal products among consumers

Intention to purchase halal products among consumers

Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...

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書目詳細資料
主要作者:	Nadiah Rus Liyana, Rusli
格式:	Thesis
語言:	eng eng
出版:	2015
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf
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