Intention to purchase halal products among consumers

Intention to purchase halal products among consumers

Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...

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书目详细资料
主要作者:	Nadiah Rus Liyana, Rusli
格式:	Thesis
语言:	eng eng
出版:	2015
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf
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