An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of th...

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Main Author:	Sasitharan, Dayanan
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf
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id	my-uum-etd.4902
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mad Lazim, Halim
topic	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior. Sasitharan, Dayanan An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
description	This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of this study was to determine the relationship of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) as independent variables, and Attitude (ATT) and Behavioural intention (BI) as dependent variables on Smartphone Technology Acceptance among Universiti Utara Malaysia students. In addition, in this research Gender was used as a moderator to test the relationship between Attitude (ATT) and Behavioural intention (BI). In order to collect data a total of 500 questionnaires were distributed to (UUM) final year and postgraduate students in three colleges COB, CAS and COLGIS. The hypothesis results showed that there was a significant relationship among the four variables except Gender. This was because Gender failed to moderate in explaining the relationship between Attitude (ATT) and Behavioural intention (BI). On the other hand the statistical result showed that there was partial mediation effect of Perceived Usefulness (PU) on the relationship between Perceived Ease (PEU) of Use and Attitude (ATT) on Smartphone Technology Acceptance among Universiti Utara Malaysian students. Furthermore the researcher found that there was a significant relationship between both the dependent variables - Attitude (ATT) and Behavioural intention (BI) on smartphone technology acceptance among UUM students. The overall finding showed that technology advancement and breakthrough design of smartphone technology are the key factors that attract Universiti Utara Malaysia students to accept smartphone technology. On the other hand, usefulness and ease of use of the smartphone technology play important roles in influencing (UUM) students to have the intention to use smartphone technology in accomplishing their personal tasks. This is because the usefulness of smartphone technology with promising results makes (UUM) students rely heavily on this device.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Sasitharan, Dayanan
author_facet	Sasitharan, Dayanan
author_sort	Sasitharan, Dayanan
title	An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
title_short	An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
title_full	An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
title_fullStr	An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
title_full_unstemmed	An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
title_sort	empirical investigation of smartphone technology acceptance among universiti utara malaysia students
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf
_version_	1776103658800283648
spelling	my-uum-etd.49022023-01-12T02:49:29Z An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students 2014 Sasitharan, Dayanan Mad Lazim, Halim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. HN Social history and conditions. Social problems. Social reform This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of this study was to determine the relationship of Perceived Ease of Use (PEU) and Perceived Usefulness (PU) as independent variables, and Attitude (ATT) and Behavioural intention (BI) as dependent variables on Smartphone Technology Acceptance among Universiti Utara Malaysia students. In addition, in this research Gender was used as a moderator to test the relationship between Attitude (ATT) and Behavioural intention (BI). In order to collect data a total of 500 questionnaires were distributed to (UUM) final year and postgraduate students in three colleges COB, CAS and COLGIS. The hypothesis results showed that there was a significant relationship among the four variables except Gender. This was because Gender failed to moderate in explaining the relationship between Attitude (ATT) and Behavioural intention (BI). On the other hand the statistical result showed that there was partial mediation effect of Perceived Usefulness (PU) on the relationship between Perceived Ease (PEU) of Use and Attitude (ATT) on Smartphone Technology Acceptance among Universiti Utara Malaysian students. Furthermore the researcher found that there was a significant relationship between both the dependent variables - Attitude (ATT) and Behavioural intention (BI) on smartphone technology acceptance among UUM students. The overall finding showed that technology advancement and breakthrough design of smartphone technology are the key factors that attract Universiti Utara Malaysia students to accept smartphone technology. On the other hand, usefulness and ease of use of the smartphone technology play important roles in influencing (UUM) students to have the intention to use smartphone technology in accomplishing their personal tasks. This is because the usefulness of smartphone technology with promising results makes (UUM) students rely heavily on this device. 2014 Thesis https://etd.uum.edu.my/4902/ https://etd.uum.edu.my/4902/1/s811773.pdf text eng public https://etd.uum.edu.my/4902/2/s811773_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aarnio, A., Enkenberg, A., Heikkila, J., & Hirvola, S. (2002). Adoption and use of mobile services. Empirical evidence from a Finnish survey. Paper presented at the System Sciences, 2002. HICSS. Proceedings of the 35th Annual Hawaii International Conference on. Aarts, H., & Dijksterhuis, A. (2000). Habits as knowledge structures: automaticity in goaldirected behavior. Journal of personality and social psychology, 78(1), 53. Abdullah, F., Ward, R., Catterall, S., Hill, P., & Wilson, D. (2013). An investigation of the factors that influence engagement with CPD within e-portfolios used for accredited Higher Education course. Abraham, C., & Sheeran, P. 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An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

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