Moderating effect of external environment on performance of SMEs in Pakistan

This study aimed to investigate the moderating effect of external environment (EE) on the relationships between Total Quality Management (TQM), Entrepreneurial Orientation (EO), Market orientation (MO) and performance (P). The study was greatly motivated by the inconsistent findings and the gaps ind...

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Main Author:	Jabeen, Rubina
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HB615-715 Entrepreneurship Risk and uncertainty Property
Online Access:	https://etd.uum.edu.my/4911/1/s93991.pdf https://etd.uum.edu.my/4911/2/s93991_abstract.pdf
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id	my-uum-etd.4911
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mahmood, Rosli
topic	HB615-715 Entrepreneurship Risk and uncertainty Property
spellingShingle	HB615-715 Entrepreneurship Risk and uncertainty Property Jabeen, Rubina Moderating effect of external environment on performance of SMEs in Pakistan
description	This study aimed to investigate the moderating effect of external environment (EE) on the relationships between Total Quality Management (TQM), Entrepreneurial Orientation (EO), Market orientation (MO) and performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. First there were contradictory findings between TQM and Performance, EO and Performance and MO and Performance relationships. Second, the three strategies; TQM, EO and MO were not investigated together within the context of Small and Medium Enterprises (SMEs), and third, in the relevant literature, many theories have emphasized the necessity to establish the fit between external environment and intended strategies as the key success factor. Therefore, this study integrated EE as an important moderating variable for the purpose of strategy implementation. Data were collected from SMEs operating in the Punjab Province, Pakistan by using questionnaire survey, and a random sampling was used for sample selection. 500 questionnaires were distributed to SME owner/managers but only 384 of them were returned, giving a response rate of 77 percent. However, only 367 useable questionnaires were used for further analysis. The high response rate was achieved due to the survey instrument being personally distributed and emailed by the researcher to the SMEs. The findings revealed that TQM and MO were significant predictors of performance, while EO was found insignificant to the performance. Meanwhile mixed results were found upon investigating the moderating effect of EE on the relationships between TQM, EO, MO and performance. The findings of this study provided significant insights for both managers and researchers to further understand the effects of implemented strategies on performance. Finally, limitations of study and necessary recommendations for future research were discussed
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Jabeen, Rubina
author_facet	Jabeen, Rubina
author_sort	Jabeen, Rubina
title	Moderating effect of external environment on performance of SMEs in Pakistan
title_short	Moderating effect of external environment on performance of SMEs in Pakistan
title_full	Moderating effect of external environment on performance of SMEs in Pakistan
title_fullStr	Moderating effect of external environment on performance of SMEs in Pakistan
title_full_unstemmed	Moderating effect of external environment on performance of SMEs in Pakistan
title_sort	moderating effect of external environment on performance of smes in pakistan
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4911/1/s93991.pdf https://etd.uum.edu.my/4911/2/s93991_abstract.pdf
_version_	1747827827018825728
spelling	my-uum-etd.49112022-05-23T01:51:08Z Moderating effect of external environment on performance of SMEs in Pakistan 2014 Jabeen, Rubina Mahmood, Rosli Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HB615-715 Entrepreneurship. Risk and uncertainty. Property This study aimed to investigate the moderating effect of external environment (EE) on the relationships between Total Quality Management (TQM), Entrepreneurial Orientation (EO), Market orientation (MO) and performance (P). The study was greatly motivated by the inconsistent findings and the gaps indicated in the contemporary literature regarding those relationships. First there were contradictory findings between TQM and Performance, EO and Performance and MO and Performance relationships. Second, the three strategies; TQM, EO and MO were not investigated together within the context of Small and Medium Enterprises (SMEs), and third, in the relevant literature, many theories have emphasized the necessity to establish the fit between external environment and intended strategies as the key success factor. Therefore, this study integrated EE as an important moderating variable for the purpose of strategy implementation. Data were collected from SMEs operating in the Punjab Province, Pakistan by using questionnaire survey, and a random sampling was used for sample selection. 500 questionnaires were distributed to SME owner/managers but only 384 of them were returned, giving a response rate of 77 percent. However, only 367 useable questionnaires were used for further analysis. The high response rate was achieved due to the survey instrument being personally distributed and emailed by the researcher to the SMEs. The findings revealed that TQM and MO were significant predictors of performance, while EO was found insignificant to the performance. Meanwhile mixed results were found upon investigating the moderating effect of EE on the relationships between TQM, EO, MO and performance. The findings of this study provided significant insights for both managers and researchers to further understand the effects of implemented strategies on performance. Finally, limitations of study and necessary recommendations for future research were discussed 2014 Thesis https://etd.uum.edu.my/4911/ https://etd.uum.edu.my/4911/1/s93991.pdf text eng public https://etd.uum.edu.my/4911/2/s93991_abstract.pdf text eng public other doctoral Universiti Utara Malaysia Aalbregtse, R. J., Hejka, J. A., & McNeley, P. K. (1991). Total Quality Management (TQM): How do you do it? Automation, August, 30-32. Abu-Jarad, I. Y., Yusof, N., & Nikbin, D. (2010). A review paper on organizational culture and organizational performance. 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