The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention

The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention

This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowl...

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Main Author: Suganthi, Rajaya
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5044/1/s811115.pdf
https://etd.uum.edu.my/5044/2/s811115_abstract.pdf
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id my-uum-etd.5044
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mat, Norazuwa
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Suganthi, Rajaya
The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
description This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention. The result shows that self-image was the most important predictor followed by environmental attitude, while social influence and environmental knowledge variables did not influence the green purchasing intention. Reward and recognition activities and implementation of specific marketing efforts are recommended as the focus of marketers in influencing green purchasing intention among youth
format Thesis
qualification_name masters
qualification_level Master's degree
author Suganthi, Rajaya
author_facet Suganthi, Rajaya
author_sort Suganthi, Rajaya
title The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
title_short The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
title_full The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
title_fullStr The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
title_full_unstemmed The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
title_sort influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/5044/1/s811115.pdf
https://etd.uum.edu.my/5044/2/s811115_abstract.pdf
_version_ 1776103662625488896
spelling my-uum-etd.50442023-02-08T02:00:18Z The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention 2013 Suganthi, Rajaya Mat, Norazuwa Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention. The result shows that self-image was the most important predictor followed by environmental attitude, while social influence and environmental knowledge variables did not influence the green purchasing intention. 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