Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia

Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia

Islamic financial industry has shown a positive growth that attracts many investors and clients worldwide. Malaysia, one of the pioneer members of this emerging industry is also experiencing notable development in operating more than seventeen Islamic banking institutions. However, non-Muslim client...

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Main Author: Musse, Abdifatah Mohamed
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/5086/1/s815284.pdf
https://etd.uum.edu.my/5086/2/s815284_abstract.pdf
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id my-uum-etd.5086
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ogunbado, Ahamad Faosiy
topic HG Finance
spellingShingle HG Finance
Musse, Abdifatah Mohamed
Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
description Islamic financial industry has shown a positive growth that attracts many investors and clients worldwide. Malaysia, one of the pioneer members of this emerging industry is also experiencing notable development in operating more than seventeen Islamic banking institutions. However, non-Muslim clients experienced difficulties when it comes to understanding of overall system, principles, features and sophisticated Arabic terms that Islamic banks use. The purpose of this research is to examine the level of awareness, understanding and perceptions of non-Muslims in selected northern universities of Malaysia towards Islamic banking products and services. In addition, this study also aims to investigate if there are any demographic factors influence the awareness, understanding and perceptions of Islamic Banking products and services among non- Muslim students in selected universities. The result showed that the vast majority of respondents generally aware of Islamic banking products and services. Nevertheless, the result also indicated that non-Muslim students do not have enough knowledge and understanding towards Arabic terms that Islamic Banks use in their products and services. The study found that there is significant relationship between understanding and awareness. Furthermore, the result showed that there is no significant relationship between perception and awareness. Moreover, the study found that demographic factors such as age, religion, and level of education show significant differences among respondents, while gender show no significant difference among the respondents. This study contributes to the available literature in Islamic banking Industry in general while imparts in managerial aspects through its recommendations. It suggests that Islamic banking managers should take all necessary steps to adopt marketing policies and other endeavours in order to make sure that all clients of Islamic banks should have a maximum awareness, understanding and positive perception towards the products and services of Islamic banking
format Thesis
qualification_name masters
qualification_level Master's degree
author Musse, Abdifatah Mohamed
author_facet Musse, Abdifatah Mohamed
author_sort Musse, Abdifatah Mohamed
title Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
title_short Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
title_full Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
title_fullStr Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
title_full_unstemmed Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia
title_sort awareness of islamic banking products and services among non-muslim students in selected northern universities of malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5086/1/s815284.pdf
https://etd.uum.edu.my/5086/2/s815284_abstract.pdf
_version_ 1747827858764464128
spelling my-uum-etd.50862021-04-04T07:59:52Z Awareness of Islamic banking products and services among non-muslim students in selected Northern Universities of Malaysia 2015 Musse, Abdifatah Mohamed Ogunbado, Ahamad Faosiy Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance Islamic financial industry has shown a positive growth that attracts many investors and clients worldwide. Malaysia, one of the pioneer members of this emerging industry is also experiencing notable development in operating more than seventeen Islamic banking institutions. However, non-Muslim clients experienced difficulties when it comes to understanding of overall system, principles, features and sophisticated Arabic terms that Islamic banks use. The purpose of this research is to examine the level of awareness, understanding and perceptions of non-Muslims in selected northern universities of Malaysia towards Islamic banking products and services. In addition, this study also aims to investigate if there are any demographic factors influence the awareness, understanding and perceptions of Islamic Banking products and services among non- Muslim students in selected universities. The result showed that the vast majority of respondents generally aware of Islamic banking products and services. Nevertheless, the result also indicated that non-Muslim students do not have enough knowledge and understanding towards Arabic terms that Islamic Banks use in their products and services. The study found that there is significant relationship between understanding and awareness. Furthermore, the result showed that there is no significant relationship between perception and awareness. Moreover, the study found that demographic factors such as age, religion, and level of education show significant differences among respondents, while gender show no significant difference among the respondents. This study contributes to the available literature in Islamic banking Industry in general while imparts in managerial aspects through its recommendations. It suggests that Islamic banking managers should take all necessary steps to adopt marketing policies and other endeavours in order to make sure that all clients of Islamic banks should have a maximum awareness, understanding and positive perception towards the products and services of Islamic banking 2015 Thesis https://etd.uum.edu.my/5086/ https://etd.uum.edu.my/5086/1/s815284.pdf text eng public https://etd.uum.edu.my/5086/2/s815284_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abdul Aziz Abdullah, R. S. (2015). Perception of Non-Muslim customers in Malaysia. Internatonal Journal of Business and Science, 3(11), 45-68. Abdulhalim, A. & Mohd Nordin, N. A. (2001). A study on Islamic Banking Education and Strategy for New Millenium : Malaysian Experience. 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