A survey on integrated framework interpreting environmental awareness and marketing effectiveness on green product buying behavior
Green issue was not a forefront customer concern in the 1970s and 1980s due to the limited knowledge pertaining to its importance to protect the environment. However, of late the need for enhancing the green concept is an essential to avoid environmental uncertainties. Thus, creating environmental...
Saved in:
Main Author: | Logeswari, Uthamaputhran |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2013
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/5172/1/s808844.pdf https://etd.uum.edu.my/5172/2/s808844_abstract.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Relationship between environmental knowledge, social influences, personal norms, media exposure and environmental awareness among students of Universiti Utara Malaysia
by: Mohd Nasri, Ashaari
Published: (2020) -
The effect of sustainable development on environment agendas. Case study: Putrajaya green city
by: Muhammad Aqmarul Azri, Azmi
Published: (2015) -
Green Concept: Affect on Small and Medium Enterprise (SME) Within Malaysia Perspectives
by: Aftar, Mohd Ali
Published: (2011) -
Green supply chain management practices and performance in Omani oil and gas companies: Employees’ perceptions
by: Al Isaii, Imad 'Abdullah Salim
Published: (2024) -
Water Quality Assessment of Sungai Maong and Social Study of Environmental Awareness in Kampung Sungai Maong
by: Sharifah Nadzirah, Wan Hamid
Published: (2012)