Determination of online reservation for hotel services

Travel agency is an intermediary between suppliers of travel industries to customers who need their services. This intermediary is now developed as an online travel agency due to the involvement of the internet. With the emergence of internet and its application, allow the travellers to access for...

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Main Author:	Kohila Ranjini, Annathurai
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/5661/1/s814981_01.pdf https://etd.uum.edu.my/5661/2/s814981_02.pdf
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id	my-uum-etd.5661
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Jedin, Mohd. Haniff
topic	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism Kohila Ranjini, Annathurai Determination of online reservation for hotel services
description	Travel agency is an intermediary between suppliers of travel industries to customers who need their services. This intermediary is now developed as an online travel agency due to the involvement of the internet. With the emergence of internet and its application, allow the travellers to access for the information search and booking of hotel easily to be done in virtual environment. The objective of study is to explore the factor for online travel agency through exploratory factor analysis, to determine the relationship among the factors and lastly, to examine which factor influence the travellers when booking hotel through online travel agency. This research used nonprobability approach with convenience sampling method. About 450 questionnaire were given in the location of the survey, however only 410 were collected from the respondents. For the data analysis, the researcher used 398 questionnaires because the remaining 12 questionnaires were discarded. Result shows that exploratory factor analysis has identified 13 factors which were suitable for online travel agency. As for the Pearson correlation result, all the variables have positive relationships and significant with each other except for special events capabilities and repurchase intention as these two variables has negative relationships but significant between each other. Furthermore, the study extends the analysis through multiple regression analysis by considering repurchase intention as a dependent variable. Result indicates four factors (accessibility, online booking features, hotel basic infrastructure and special events capabilities) were found to be significantly influence the travellers.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Kohila Ranjini, Annathurai
author_facet	Kohila Ranjini, Annathurai
author_sort	Kohila Ranjini, Annathurai
title	Determination of online reservation for hotel services
title_short	Determination of online reservation for hotel services
title_full	Determination of online reservation for hotel services
title_fullStr	Determination of online reservation for hotel services
title_full_unstemmed	Determination of online reservation for hotel services
title_sort	determination of online reservation for hotel services
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2015
url	https://etd.uum.edu.my/5661/1/s814981_01.pdf https://etd.uum.edu.my/5661/2/s814981_02.pdf
_version_	1747827964629745664
spelling	my-uum-etd.56612021-03-18T08:25:30Z Determination of online reservation for hotel services 2015 Kohila Ranjini, Annathurai Jedin, Mohd. Haniff Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism HF5549-5549.5 Personnel Management. Employment Travel agency is an intermediary between suppliers of travel industries to customers who need their services. This intermediary is now developed as an online travel agency due to the involvement of the internet. With the emergence of internet and its application, allow the travellers to access for the information search and booking of hotel easily to be done in virtual environment. The objective of study is to explore the factor for online travel agency through exploratory factor analysis, to determine the relationship among the factors and lastly, to examine which factor influence the travellers when booking hotel through online travel agency. This research used nonprobability approach with convenience sampling method. About 450 questionnaire were given in the location of the survey, however only 410 were collected from the respondents. For the data analysis, the researcher used 398 questionnaires because the remaining 12 questionnaires were discarded. Result shows that exploratory factor analysis has identified 13 factors which were suitable for online travel agency. As for the Pearson correlation result, all the variables have positive relationships and significant with each other except for special events capabilities and repurchase intention as these two variables has negative relationships but significant between each other. Furthermore, the study extends the analysis through multiple regression analysis by considering repurchase intention as a dependent variable. 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