Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia

Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia

The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy....

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Main Author: Norfadhilah, Jauhari
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
HG Finance
Online Access:https://etd.uum.edu.my/5887/1/s818285_01.pdf
https://etd.uum.edu.my/5887/2/s818285_02.pdf
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id my-uum-etd.5887
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sulaiman, Yaty
topic HF5415.33 Consumer Behavior.
HG Finance
spellingShingle HF5415.33 Consumer Behavior.
HG Finance
Norfadhilah, Jauhari
Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
description The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy. Besides, this study uses the Technology Acceptance Model (TAM) and applies it to the users in Malaysia. In a sample of 380 employees that working at Universiti Utara Malaysia (UUM), the finding show that attitudes towards the use of mobile banking is influenced by the notion that mobile banking is usefulness, ease of use, enjoyment and credibility. The findings also showed that perceived usefulness, perceived ease of use, perceived enjoyment and perceived credibility have a positive and significant influence on the formation of consumer attitudes towards mobile banking. Other than that, the carried out regression analysis showed that all of these factors contributing 50 percent of the variation in consumer attitude towards mobile banking. The implications of the theoretical and practical as well as suggestions for future research are also discussed in this study.
format Thesis
qualification_name masters
qualification_level Master's degree
author Norfadhilah, Jauhari
author_facet Norfadhilah, Jauhari
author_sort Norfadhilah, Jauhari
title Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_short Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_full Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_fullStr Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_full_unstemmed Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia
title_sort sikap pengguna terhadap perbankan mudah alih: kajian di kalangan kakitangan universiti utara malaysia
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/5887/1/s818285_01.pdf
https://etd.uum.edu.my/5887/2/s818285_02.pdf
_version_ 1747827985830903808
spelling my-uum-etd.58872021-04-19T03:02:19Z Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia 2016 Norfadhilah, Jauhari Sulaiman, Yaty School of Business Management Pusat Pengajian Pengurusan Perniagaan HF5415.33 Consumer Behavior. HG Finance The use of mobile banking as a channel that offers various financial services has become a new phenomenon in the banking industry in Malaysia. The aim of this study is to determine the level of consumer acceptance of mobile banking technology in Malaysia, which is a country with a thriving economy. Besides, this study uses the Technology Acceptance Model (TAM) and applies it to the users in Malaysia. In a sample of 380 employees that working at Universiti Utara Malaysia (UUM), the finding show that attitudes towards the use of mobile banking is influenced by the notion that mobile banking is usefulness, ease of use, enjoyment and credibility. The findings also showed that perceived usefulness, perceived ease of use, perceived enjoyment and perceived credibility have a positive and significant influence on the formation of consumer attitudes towards mobile banking. Other than that, the carried out regression analysis showed that all of these factors contributing 50 percent of the variation in consumer attitude towards mobile banking. The implications of the theoretical and practical as well as suggestions for future research are also discussed in this study. 2016 Thesis https://etd.uum.edu.my/5887/ https://etd.uum.edu.my/5887/1/s818285_01.pdf text eng public https://etd.uum.edu.my/5887/2/s818285_02.pdf text eng public masters masters Universiti Utara Malaysia Ainin, S.; Ismawati, J. & Mohezar, S. (2008). “An overview of mobile banking adoption among the urban community,” International Journal of Mobile Communications. 5(2), 157-168. Agwu, M.E.; Atuma, O.; Ikpefan, O.A. & Iyoha, O.F. (2014). 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