Determinants of saving behavior among generation Y students in Universiti Utara Malaysia

Financial complexity is due to lack of financial knowledge, overspending on unnecessary items or due to impulse buying, and maintaining affluent lifestyles that prompted one's to resort to lending to satisfy their needs. Nowadays, Malaysian young adults are reportedly the main group trapped in...

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Main Author:	Noor Zaihan, Daud
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5415.33 Consumer Behavior. HG Finance
Online Access:	https://etd.uum.edu.my/5898/1/s815291_01.pdf https://etd.uum.edu.my/5898/2/s815291_02.pdf
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id	my-uum-etd.5898
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Rahman, Maria
topic	HF5415.33 Consumer Behavior. HG Finance
spellingShingle	HF5415.33 Consumer Behavior. HG Finance Noor Zaihan, Daud Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
description	Financial complexity is due to lack of financial knowledge, overspending on unnecessary items or due to impulse buying, and maintaining affluent lifestyles that prompted one's to resort to lending to satisfy their needs. Nowadays, Malaysian young adults are reportedly the main group trapped into debt problems. This study aims to investigate whether the independent variables (IV) e.g. financial literacy (FL), parental socialization (PS), peer influence (PI) and self-control (SC) have significant influence on the dependent variable (DV) which is saving behavior (SB) by applying the Theory of Planned Behavior (TPB). Four hundred and fifty (450) questionnaires were distributed to Malaysian Generation Y students in Universiti Utara Malaysia (UUM). The hypothesis for this study is tested using multiple regression analysis to determine the influence of financial literacy, parental socialization, peer influence, and selfcontrol towards saving behavior. The standardized coefficient beta (ß) for financial literacy is ß=0.316, p<0.05, this means that the results are found positively and significant since the significant value is below the confidence level of 0.05. The standardized coefficient beta (ß) for parental socialization is ß=0.261, p<0.05, peer influence is ß=0.002, p>0.05 and self-control ß=0.143, p<0.05. This means that both parental socialization and self-control are positive and significantly influence saving behavior. However, standardized coefficient beta (ß) for peer influence is ß=0.002, p>0.05, this means that the results is found to be insignificant since the significant value is above 0.05. Thus, this does not support the hypothesis three (H3) that states, "There is a significant relationship between peer influence and saving behavior among UUM Malaysian Generation Y". The study makes a significant contribution to assist educators to develop appropriate programs and financial advisors design relevant financial courses to help respondents in managing money and avoid the debt tracks.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Noor Zaihan, Daud
author_facet	Noor Zaihan, Daud
author_sort	Noor Zaihan, Daud
title	Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
title_short	Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
title_full	Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
title_fullStr	Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
title_full_unstemmed	Determinants of saving behavior among generation Y students in Universiti Utara Malaysia
title_sort	determinants of saving behavior among generation y students in universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2016
url	https://etd.uum.edu.my/5898/1/s815291_01.pdf https://etd.uum.edu.my/5898/2/s815291_02.pdf
_version_	1747827987640745984
spelling	my-uum-etd.58982021-04-19T02:50:27Z Determinants of saving behavior among generation Y students in Universiti Utara Malaysia 2016 Noor Zaihan, Daud Abdul Rahman, Maria School of Business Management School of Business Management HF5415.33 Consumer Behavior. HG Finance Financial complexity is due to lack of financial knowledge, overspending on unnecessary items or due to impulse buying, and maintaining affluent lifestyles that prompted one's to resort to lending to satisfy their needs. Nowadays, Malaysian young adults are reportedly the main group trapped into debt problems. This study aims to investigate whether the independent variables (IV) e.g. financial literacy (FL), parental socialization (PS), peer influence (PI) and self-control (SC) have significant influence on the dependent variable (DV) which is saving behavior (SB) by applying the Theory of Planned Behavior (TPB). Four hundred and fifty (450) questionnaires were distributed to Malaysian Generation Y students in Universiti Utara Malaysia (UUM). The hypothesis for this study is tested using multiple regression analysis to determine the influence of financial literacy, parental socialization, peer influence, and selfcontrol towards saving behavior. The standardized coefficient beta (ß) for financial literacy is ß=0.316, p<0.05, this means that the results are found positively and significant since the significant value is below the confidence level of 0.05. The standardized coefficient beta (ß) for parental socialization is ß=0.261, p<0.05, peer influence is ß=0.002, p>0.05 and self-control ß=0.143, p<0.05. This means that both parental socialization and self-control are positive and significantly influence saving behavior. However, standardized coefficient beta (ß) for peer influence is ß=0.002, p>0.05, this means that the results is found to be insignificant since the significant value is above 0.05. Thus, this does not support the hypothesis three (H3) that states, "There is a significant relationship between peer influence and saving behavior among UUM Malaysian Generation Y". The study makes a significant contribution to assist educators to develop appropriate programs and financial advisors design relevant financial courses to help respondents in managing money and avoid the debt tracks. 2016 Thesis https://etd.uum.edu.my/5898/ https://etd.uum.edu.my/5898/1/s815291_01.pdf text eng public https://etd.uum.edu.my/5898/2/s815291_02.pdf text eng public masters masters Universiti Utara Malaysia Abdul Jamal, A. A., Ramlan, W. K., Abdul Karim, M. 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Determinants of saving behavior among generation Y students in Universiti Utara Malaysia

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