An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
The purpose of this study is to evaluate the outcomes of brand equity on consumer responses by investigating the effects of the overall brand equity on consumer willingness to pay price premium, attitude towards brand extension, brand preference, purchase intention and how brand equity can lead to...
Saved in:
Main Author: | Aminu, Suleiman Garba |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2016
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/5928/1/s817535_01.pdf https://etd.uum.edu.my/5928/2/s817535_02.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relationships between social media marketing communications, consumer-based brand equity and consumer response among automotive brands in Malaysia
by: Adetunji, Raji Ridwan
Published: (2018) -
The role of customer relationship management, service quality and innovation as sources of brand equity development
by: Shriedeh, Fayez Bassam Fayez
Published: (2018) -
The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty
by: Roslizawati, Ahmad
Published: (2018) -
A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
by: Linda, Seduram
Published: (2017) -
The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
by: Al-Koliby, Ibraheem Saleh
Published: (2017)