Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buyi...

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Main Author:	Su'aidah, Abdullah
Format:	Thesis
Language:	eng eng
Published:	2016
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5936/1/s817829_01.pdf https://etd.uum.edu.my/5936/2/s817829_02.pdf
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id	my-uum-etd.5936
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Sulaiman, Yaty
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Su'aidah, Abdullah Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
description	The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Primary data was collected through a survey that were conducted on students of Universiti Utara Malaysia. Price, trust, convenience, website quality and security were identified as important factors which lead to certain buying behavior in online shopping. The world wide web is rebuild around people where social circles influence is lead to online buying. Price, trust, convenience, web design and security have been identified as important factors. Price was considered to be the most important and affecting factor for the majority of internet consumer. Most of the consumers hesitate not to shopping online, because of the insecure payment and transactions systems.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Su'aidah, Abdullah
author_facet	Su'aidah, Abdullah
author_sort	Su'aidah, Abdullah
title	Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
title_short	Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
title_full	Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
title_fullStr	Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
title_full_unstemmed	Factors influence online buying behavior on online shopping: A study among UUM postgraduate students
title_sort	factors influence online buying behavior on online shopping: a study among uum postgraduate students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2016
url	https://etd.uum.edu.my/5936/1/s817829_01.pdf https://etd.uum.edu.my/5936/2/s817829_02.pdf
_version_	1776103680191234048
spelling	my-uum-etd.59362023-03-09T03:05:00Z Factors influence online buying behavior on online shopping: A study among UUM postgraduate students 2016 Su'aidah, Abdullah Sulaiman, Yaty School of Business Management School of Business Management HF5415.33 Consumer Behavior. The internet has develop new distribution channel and online transaction are rapidly increasing. This has created a need to understand how the consumer perceive and effect their buying. The purpose of this dissertation is to examine if there is any particular factors that influence the consumer buying behaviour online. Primary data was collected through a survey that were conducted on students of Universiti Utara Malaysia. Price, trust, convenience, website quality and security were identified as important factors which lead to certain buying behavior in online shopping. The world wide web is rebuild around people where social circles influence is lead to online buying. Price, trust, convenience, web design and security have been identified as important factors. Price was considered to be the most important and affecting factor for the majority of internet consumer. Most of the consumers hesitate not to shopping online, because of the insecure payment and transactions systems. 2016 Thesis https://etd.uum.edu.my/5936/ https://etd.uum.edu.my/5936/1/s817829_01.pdf text eng public https://etd.uum.edu.my/5936/2/s817829_02.pdf text eng public masters masters Universiti Utara Malaysia AadWeening.(2012). B2C Global e-Commerce Overview.Interactive Media in Retail Group Aaker, D. A., Kumar, V., Day, G.S., & Lawley, M. (2005). Marketing research: The Pacific Rim edition. Queensland, Australia: John Wiley & Sons Australia. Anderson, E.W., & Sullivan, M.W. (1993). The antecedents and consequences of customer satisfaction for the firms Marketing Science, 12, 125-43. Ba, S. and Pavlou, A.P. 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Factors influence online buying behavior on online shopping: A study among UUM postgraduate students

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