Customers' attitude toward online shopping

Customers' attitude toward online shopping

Internet has become increasingly popular. Online shopping is a business medium for transactions among entrepreneurs and customers. As a new channel for marketing, online shopping played a significant role. It provides satisfaction for customers seeking convenience and speed when they purchase produ...

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Main Author: Chong, Wen Jun
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5947/1/s817300_01.pdf
https://etd.uum.edu.my/5947/2/s817300_02.pdf
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id my-uum-etd.5947
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Thi, Lip Sam
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Chong, Wen Jun
Customers' attitude toward online shopping
description Internet has become increasingly popular. Online shopping is a business medium for transactions among entrepreneurs and customers. As a new channel for marketing, online shopping played a significant role. It provides satisfaction for customers seeking convenience and speed when they purchase products. Customers’ online shopping attitudes refers to customers’ psychological state of decision making on internet, and customers’ attitudes will affect customers’ intention to make purchases online. Therefore, understanding the behaviour of the consumers, what they buy from online shops, why they choose online shopping becomes a vital issue for online entrepreneurs. The scope of this study is to examine the factors influenced on customers’ attitudes towards online shopping in terms of customers’ shopping orientation, website quality and psychological perception. This study comprised of respondents who are graduate students in University Utara Malaysia and Qin Hai University of China. The study shows that the three independent variables have significant influence on customers’ attitudes towards online shopping.
format Thesis
qualification_name masters
qualification_level Master's degree
author Chong, Wen Jun
author_facet Chong, Wen Jun
author_sort Chong, Wen Jun
title Customers' attitude toward online shopping
title_short Customers' attitude toward online shopping
title_full Customers' attitude toward online shopping
title_fullStr Customers' attitude toward online shopping
title_full_unstemmed Customers' attitude toward online shopping
title_sort customers' attitude toward online shopping
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2016
url https://etd.uum.edu.my/5947/1/s817300_01.pdf
https://etd.uum.edu.my/5947/2/s817300_02.pdf
_version_ 1747827998094000128
spelling my-uum-etd.59472021-04-05T02:09:05Z Customers' attitude toward online shopping 2016 Chong, Wen Jun Thi, Lip Sam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Internet has become increasingly popular. Online shopping is a business medium for transactions among entrepreneurs and customers. As a new channel for marketing, online shopping played a significant role. It provides satisfaction for customers seeking convenience and speed when they purchase products. Customers’ online shopping attitudes refers to customers’ psychological state of decision making on internet, and customers’ attitudes will affect customers’ intention to make purchases online. Therefore, understanding the behaviour of the consumers, what they buy from online shops, why they choose online shopping becomes a vital issue for online entrepreneurs. The scope of this study is to examine the factors influenced on customers’ attitudes towards online shopping in terms of customers’ shopping orientation, website quality and psychological perception. This study comprised of respondents who are graduate students in University Utara Malaysia and Qin Hai University of China. The study shows that the three independent variables have significant influence on customers’ attitudes towards online shopping. 2016 Thesis https://etd.uum.edu.my/5947/ https://etd.uum.edu.my/5947/1/s817300_01.pdf text eng public https://etd.uum.edu.my/5947/2/s817300_02.pdf text eng public masters masters Universiti Utara Malaysia Agift, A., Rekha, V., & Nisha, C.(2014). Consumers attitude towards online shopping, Research Journal of Family, Community and Customer Sciences, 2(3).4-7. Ahn,T., Seewon,R., & Ingoo,H.(2007). The impact of web quality and playfulness on user acceptance of online retailing. Informational & Management，4(1), 263-275. 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