Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Previous research indicates the importance of content creation development in interactive television (iTV) advertising, which could bring the opportunities for advertisers to increase the effectiveness and interactivity of the iTV advertising. Impulse purchase is one of the important factors that in...

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书目详细资料
主要作者:	Azizah, Che Omar
格式:	Thesis
语言:	eng eng
出版:	2016
主题:	T Technology (General)
在线阅读:	https://etd.uum.edu.my/6006/2/s94242_01.pdf https://etd.uum.edu.my/6006/3/s94242_02.pdf
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