Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko

Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko

The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal product...

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Main Author: Sarina, Ismail
Format: Thesis
Language:eng
eng
Published: 2016
Subjects:
HF5001-6182 Business
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/6257/2/s93711_02.pdf
https://etd.uum.edu.my/6257/13/93711_01.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sanuri, Sany
topic HF5001-6182 Business
HF5415.33 Consumer Behavior.
spellingShingle HF5001-6182 Business
HF5415.33 Consumer Behavior.
Sarina, Ismail
Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
description The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal products, however, studies on actual purchase of herbal-based products are still insufficient, particularly in Malaysian context. Hence, this research is to identify factors that influence the actual purchase of herbal-based products. In order to achive the objective, a conceptual model based on the Theory of Planned Behaviour was proposed to explain the relationships between variable in this reseach. A total of 576 questionnaires were distributed in six states using Mall Intercept, however only 473 usable responses were obtained and used for data analysis. Data in this study was analyzed through a combination of descriptive and inferential statistics using Statistical Package for Social Science (SPSS) and SmartPLS. The results reveal that 15 hypotheses are significant that support the finding. As expected, attitudes, purchase intention, product safety, and social influence are significantly related to the purchase intention and actual purchase, while perceived benefits moderate the relationship between attitudes and actual purchase. The results also show that intention mediates the relationship between attitude, social influence, product safety and actual purchase. Finally, this research also discusses the contributions, limitations and suggestions for future research related to the actual purchase of herbal-based products.
format Thesis
qualification_name other
qualification_level Doctorate
author Sarina, Ismail
author_facet Sarina, Ismail
author_sort Sarina, Ismail
title Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
title_short Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
title_full Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
title_fullStr Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
title_full_unstemmed Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
title_sort faktor peramal pembelian sebenar produk herba di malaysia: kesan moderator persepsi manfaat dan persepsi risiko
granting_institution Universiti Utara Malaysia
granting_department School of Business Management
publishDate 2016
url https://etd.uum.edu.my/6257/2/s93711_02.pdf
https://etd.uum.edu.my/6257/13/93711_01.pdf
_version_ 1747828046393507840
spelling my-uum-etd.62572021-04-19T07:05:17Z Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko 2016 Sarina, Ismail Sanuri, Sany School of Business Management School of Business Management HF5001-6182 Business HF5415.33 Consumer Behavior. The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal products, however, studies on actual purchase of herbal-based products are still insufficient, particularly in Malaysian context. Hence, this research is to identify factors that influence the actual purchase of herbal-based products. In order to achive the objective, a conceptual model based on the Theory of Planned Behaviour was proposed to explain the relationships between variable in this reseach. A total of 576 questionnaires were distributed in six states using Mall Intercept, however only 473 usable responses were obtained and used for data analysis. Data in this study was analyzed through a combination of descriptive and inferential statistics using Statistical Package for Social Science (SPSS) and SmartPLS. The results reveal that 15 hypotheses are significant that support the finding. As expected, attitudes, purchase intention, product safety, and social influence are significantly related to the purchase intention and actual purchase, while perceived benefits moderate the relationship between attitudes and actual purchase. The results also show that intention mediates the relationship between attitude, social influence, product safety and actual purchase. Finally, this research also discusses the contributions, limitations and suggestions for future research related to the actual purchase of herbal-based products. 2016 Thesis https://etd.uum.edu.my/6257/ https://etd.uum.edu.my/6257/2/s93711_02.pdf text eng public https://etd.uum.edu.my/6257/13/93711_01.pdf text eng public other doctoral Universiti Utara Malaysia Ab Karim, M. ., Nasouddin, S. ., Othman, M., Mohd Adzahan, N., & Hussin, S. .(2011). Consumers ’ knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): A preliminary qualitative study. International Food Research Journal, 18(4), 1481–1488. Abdualmjid, R. J., & Sergi, C. (2013). Hepatotoxic Botanicals - An Evidence-based Systematic Review. Pharmaceutical Pharmaceut Science, 16(3), 376–404. Abdul Jamil, N. (2012). The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia. (Unpublished PhD thesis) Universiti Utara Malaysia. 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