Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko

Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko

The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal product...

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書目詳細資料
主要作者:	Sarina, Ismail
格式:	Thesis
語言:	eng eng
出版:	2016
主題:	HF5001-6182 Business HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/6257/2/s93711_02.pdf https://etd.uum.edu.my/6257/13/93711_01.pdf
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