The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia

The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia

Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCo...

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Main Author: Norhidayah, Ali
Format: Thesis
Language:eng
eng
eng
Published: 2016
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HG Finance
Online Access:https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf
https://etd.uum.edu.my/6714/2/s94318_01.pdf
https://etd.uum.edu.my/6714/3/s94318_02.pdf
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institution Universiti Utara Malaysia
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language eng
eng
eng
advisor Mohd Noor, Nor Azila
Mahmood, Rosli
topic HG Finance
spellingShingle HG Finance
Norhidayah, Ali
The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
description Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCommitment, eTrust, privacy, security, website quality and convenience among the internet banking users in Malaysia. The objectives of the study are to analyse the direct effect of eSatisfaction, eCommitment, eTrust towards eLoyalty and the mediating effect of eSatisfaction between privacy, security and website quality on eLoyalty. Another objective is to observe the moderating role of convenience between eSatisfaction and eLoyalty. The underpinning theory used to develop the study’s framework is based on Oliver’s Four-Stage Loyalty Model. An intercept data collection approach was chosen due to the nature of online users as well as the industry. A total of 427 datasets was employed for final analysis, performed using SPSS and SmartPLS-SEM (Partial Least Squares-Structural Equation Modeling). The results of the analysis show that all hypotheses are supported and only one is rejected. The study has established the direct relationship between eSatisfaction, eCommitment and eTrust towards eLoyalty. In addition, the study has confirmed the mediating effect of eSatisfaction between privacy and eLoyalty, security and eLoyalty and website quality on eLoyalty. However, the moderating role of convenience was found to be not significant indicating that there is a constant effect between eSatisfaction and eLoyalty. The study also discusses the theoretical and practical contributions as well as the limitations of the study and recommendations for future research.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Norhidayah, Ali
author_facet Norhidayah, Ali
author_sort Norhidayah, Ali
title The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
title_short The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
title_full The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
title_fullStr The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
title_full_unstemmed The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia
title_sort mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among internet banking users in northern region of malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2016
url https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf
https://etd.uum.edu.my/6714/2/s94318_01.pdf
https://etd.uum.edu.my/6714/3/s94318_02.pdf
_version_ 1747828108130516992
spelling my-uum-etd.67142018-04-30T06:58:31Z The mediating effect of e-satisfaction and the moderating effect of convenience towards e-loyalty among Internet banking users in northern region of Malaysia 2016 Norhidayah, Ali Mohd Noor, Nor Azila Mahmood, Rosli Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance Research on online customer loyalty among internet banking users is important because of the threat posed by phishing and other related issues. The literature has shown that it is a major concern, especially in Malaysia. This study examines the factors influencing eLoyalty such as eSatisfaction, eCommitment, eTrust, privacy, security, website quality and convenience among the internet banking users in Malaysia. The objectives of the study are to analyse the direct effect of eSatisfaction, eCommitment, eTrust towards eLoyalty and the mediating effect of eSatisfaction between privacy, security and website quality on eLoyalty. Another objective is to observe the moderating role of convenience between eSatisfaction and eLoyalty. The underpinning theory used to develop the study’s framework is based on Oliver’s Four-Stage Loyalty Model. An intercept data collection approach was chosen due to the nature of online users as well as the industry. A total of 427 datasets was employed for final analysis, performed using SPSS and SmartPLS-SEM (Partial Least Squares-Structural Equation Modeling). The results of the analysis show that all hypotheses are supported and only one is rejected. The study has established the direct relationship between eSatisfaction, eCommitment and eTrust towards eLoyalty. In addition, the study has confirmed the mediating effect of eSatisfaction between privacy and eLoyalty, security and eLoyalty and website quality on eLoyalty. However, the moderating role of convenience was found to be not significant indicating that there is a constant effect between eSatisfaction and eLoyalty. The study also discusses the theoretical and practical contributions as well as the limitations of the study and recommendations for future research. 2016 Thesis https://etd.uum.edu.my/6714/ https://etd.uum.edu.my/6714/1/Depositpermission_s94318.pdf text eng staffonly https://etd.uum.edu.my/6714/2/s94318_01.pdf text eng public https://etd.uum.edu.my/6714/3/s94318_02.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Ababneh, M. S., & Al-Thuneibat, S. A. (2012). Communication network parameters and performance measures: Jordanian customer loyalty as a case study. Applied Physics Research, 4(4), 58–67. Adewale, A. A. (2015). 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