The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia

The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia

Over the past decade, there was an issue of dissatisfaction of funders with the performances of NPOs in which many parties have taken into account the importance of measuring the effectiveness and transparency of charities. This study focuses on investigation of NPOs effectiveness in Malaysia; hen...

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Main Author: Sivasankari, Letchimanan
Format: Thesis
Language:eng
eng
Published: 2017
Subjects:
HD28-70 Management
Industrial Management
Online Access:https://etd.uum.edu.my/6948/1/s820421_01.pdf
https://etd.uum.edu.my/6948/2/s820421_02.pdf
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id my-uum-etd.6948
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ishak, Khairol Anuar
Mohd Yunus, Jasmani
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Sivasankari, Letchimanan
The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
description Over the past decade, there was an issue of dissatisfaction of funders with the performances of NPOs in which many parties have taken into account the importance of measuring the effectiveness and transparency of charities. This study focuses on investigation of NPOs effectiveness in Malaysia; hence the aim of this study is to investigate what would be the factors influencing the NPOs effectiveness in Malaysia. This study extends to a limited scope of the investigation of the NPOs effectiveness in Malaysia based on the study of a set of indicators of the effectiveness of NPOs such as; board performance, transparency and marketing practices. There are many contributions of this study to the funders and to the non-profit organizations itself. The sources of information for this study were gathered from both primary and secondary data. Research population selected for this study are the non-profit organizations registered under the Registry of Society (ROS) from the year 2013 to 2015 in Malaysia. Research findings supported the hypotheses positive relationship between transparency and non-profit organization effectiveness and positive relationship between broad performance and non-profit organization effectiveness with significant. While the hypothesis positive relationship between marketing practices and non-profit organization effectiveness was found with insignificant results
format Thesis
qualification_name masters
qualification_level Master's degree
author Sivasankari, Letchimanan
author_facet Sivasankari, Letchimanan
author_sort Sivasankari, Letchimanan
title The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
title_short The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
title_full The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
title_fullStr The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
title_full_unstemmed The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia
title_sort relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2017
url https://etd.uum.edu.my/6948/1/s820421_01.pdf
https://etd.uum.edu.my/6948/2/s820421_02.pdf
_version_ 1747828134002032640
spelling my-uum-etd.69482021-08-18T07:39:56Z The relationship between transparency, board performance and marketing practices on effectiveness of non-profit organization in Malaysia 2017 Sivasankari, Letchimanan Ishak, Khairol Anuar Mohd Yunus, Jasmani Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management Over the past decade, there was an issue of dissatisfaction of funders with the performances of NPOs in which many parties have taken into account the importance of measuring the effectiveness and transparency of charities. This study focuses on investigation of NPOs effectiveness in Malaysia; hence the aim of this study is to investigate what would be the factors influencing the NPOs effectiveness in Malaysia. This study extends to a limited scope of the investigation of the NPOs effectiveness in Malaysia based on the study of a set of indicators of the effectiveness of NPOs such as; board performance, transparency and marketing practices. There are many contributions of this study to the funders and to the non-profit organizations itself. The sources of information for this study were gathered from both primary and secondary data. Research population selected for this study are the non-profit organizations registered under the Registry of Society (ROS) from the year 2013 to 2015 in Malaysia. Research findings supported the hypotheses positive relationship between transparency and non-profit organization effectiveness and positive relationship between broad performance and non-profit organization effectiveness with significant. While the hypothesis positive relationship between marketing practices and non-profit organization effectiveness was found with insignificant results 2017 Thesis https://etd.uum.edu.my/6948/ https://etd.uum.edu.my/6948/1/s820421_01.pdf text eng public https://etd.uum.edu.my/6948/2/s820421_02.pdf text eng public masters masters Universiti Utara Malaysia Abben, Daniel R., "Perceptions of the effectiveness of not-for-profit board development opportunities" (2011). College of Liberal Arts & Social Sciences Theses and Dissertations. Paper 78. Arshad, R., Razali, W. A., & Bakar, N. A. (2015). Catch the “Warning Signals”: The Fight against Fraud and Abuse in Non-Profit Organisations . Procedia Economics and Finance, 28(2), 114-120. Axelrod, N. (1994). Board leadership and board development. In R. D. Herman and Associates (ED.), The Jossey-Bass handbook of nonprofit leadership and management (pp. 119-136). San Francisco: Jossey-Bass. Axelrod, N.R. (2005). Board Leardership and Development. 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