Factors that influence online purchase intention among UUM postgraduate students

Online market is one of the industry that are currently developing and have many potential to become one of the best market in the world. Many entrepreneur have start to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers....

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Main Author:	Khairull Anuar, Ismail
Format:	Thesis
Language:	eng eng
Published:	2017
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/6963/1/s820040_01.pdf https://etd.uum.edu.my/6963/2/s820040_02.pdf
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id	my-uum-etd.6963
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Sulaiman, Yaty
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Khairull Anuar, Ismail Factors that influence online purchase intention among UUM postgraduate students
description	Online market is one of the industry that are currently developing and have many potential to become one of the best market in the world. Many entrepreneur have start to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers. There are also some entrepreneur that only focus on online commerce and only set up online shops to perform their business. Advancement in delivery services that now provided more services and allowed for a heavier and bigger products have made online business more convenience to perform by the entrepreneur and sought after by the consumer. Students are one of the prospects customers that have interest and skills to patronage and use online shopping. This study aim to identify and examine the factors that influence online purchase intentions among postgraduate students. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk. This study was conducted in UUM and 500 questionnaires were distributed and 394 of them were recovered and valid to be used as the sample for the study while 50 were lost and 56 were damaged and excluded from the study. This study reveals that the highest dimensions to affect online purchase intentions are products. Meanwhile delivery and financial risk dimensions are revealed to have no significant relationship with online purchase intentions.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Khairull Anuar, Ismail
author_facet	Khairull Anuar, Ismail
author_sort	Khairull Anuar, Ismail
title	Factors that influence online purchase intention among UUM postgraduate students
title_short	Factors that influence online purchase intention among UUM postgraduate students
title_full	Factors that influence online purchase intention among UUM postgraduate students
title_fullStr	Factors that influence online purchase intention among UUM postgraduate students
title_full_unstemmed	Factors that influence online purchase intention among UUM postgraduate students
title_sort	factors that influence online purchase intention among uum postgraduate students
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2017
url	https://etd.uum.edu.my/6963/1/s820040_01.pdf https://etd.uum.edu.my/6963/2/s820040_02.pdf
_version_	1747828137213820928
spelling	my-uum-etd.69632021-05-10T00:36:50Z Factors that influence online purchase intention among UUM postgraduate students 2017 Khairull Anuar, Ismail Sulaiman, Yaty School of Business Management School of Business Management HF5415.33 Consumer Behavior. Online market is one of the industry that are currently developing and have many potential to become one of the best market in the world. Many entrepreneur have start to move from plain brick and mortar business to adopt both physical and online shops to set up their business and attract customers. There are also some entrepreneur that only focus on online commerce and only set up online shops to perform their business. Advancement in delivery services that now provided more services and allowed for a heavier and bigger products have made online business more convenience to perform by the entrepreneur and sought after by the consumer. Students are one of the prospects customers that have interest and skills to patronage and use online shopping. This study aim to identify and examine the factors that influence online purchase intentions among postgraduate students. Seven dimensions were used in this study consisting of product, price, promotion, product risk, delivery risk, privacy risk and financial risk. This study was conducted in UUM and 500 questionnaires were distributed and 394 of them were recovered and valid to be used as the sample for the study while 50 were lost and 56 were damaged and excluded from the study. This study reveals that the highest dimensions to affect online purchase intentions are products. Meanwhile delivery and financial risk dimensions are revealed to have no significant relationship with online purchase intentions. 2017 Thesis https://etd.uum.edu.my/6963/ https://etd.uum.edu.my/6963/1/s820040_01.pdf text eng public https://etd.uum.edu.my/6963/2/s820040_02.pdf text eng public other masters Universiti Utara Malaysia Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers. International Journal of Marketing Studies, Vol. 6(5), 133-148. Aineah, B. (2016). Factors influencing Online Purchase Intention among College Student in Nairobi City (Master Thesis). United States International University, Africa. Al-Ghaith, W., Sanzogni, L., & Sandhu, K. (2010). Factors Influence the Adoption and Usage of Online Services in Saudi Arabia. The Electronic Journal of Information Systems in Developing Countries, 40(1), 1-32. Alina Babar, Aimen Rasheed, & Muhammad Sajjad. (2014). Factors Influencing Online Shopping Behavior of Consumers. 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Factors that influence online purchase intention among UUM postgraduate students

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