The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory

The research on halal cosmetic buying intention is still at the early stage and the reason to explain the buying behavior of halal cosmetic products among young Muslim consumers still remains unclear. To investigate this issue, this study has examined the factors that influence an individual’s inten...

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Main Author:	Ali, Saqib
Format:	Thesis
Language:	eng eng
Published:	2017
Subjects:	BP174 The practice of Islam HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/7160/1/s99197_01.pdf https://etd.uum.edu.my/7160/2/s99197_02.pdf
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id	my-uum-etd.7160
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Halim, Fairol Ahmad, Norzieiriani
topic	BP174 The practice of Islam HF5415.33 Consumer Behavior.
spellingShingle	BP174 The practice of Islam HF5415.33 Consumer Behavior. Ali, Saqib The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
description	The research on halal cosmetic buying intention is still at the early stage and the reason to explain the buying behavior of halal cosmetic products among young Muslim consumers still remains unclear. To investigate this issue, this study has examined the factors that influence an individual’s intention to purchase halal cosmetic products. Literature review in this field shows that religiosity dimensions (i.e., interpersonal religiosity and intrapersonal religiosity) related to halal cosmetic in terms of understanding an individual’s intention to purchase halal cosmetic products has been neglected. This research developed a more comprehensive model to investigate factors that influence individual’s intention to purchase halal cosmetic products. This is done by incorporating religiosity dimensions in the behavioral reasoning theory. In this theory, the reasoning approach provides a complete set of antecedents that provide a better explanation of the intention to purchase halal cosmetic products, thus enhancing the practical contributions of this study. Data was collected through self-administered survey questionnaire from 542 full-time students in local private medical colleges located in the province of Punjab, Pakistan. Structural equation modeling was employed as the main statistical technique. Overall, the results indicate that the proposed model provides a good understanding of factors that influence the intention to purchase halal cosmetics products. Approximately 61% of the total variance of intention was explained by this proposed model indicating that the addition of the religiosity construct has increased the model’s explanatory capability. The results reveal that the model provides a better understanding of factors that influence the intention to purchase halal cosmetic products. The study also highlights the implications and limitations of the study as well as the suggestions for future research.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Ali, Saqib
author_facet	Ali, Saqib
author_sort	Ali, Saqib
title	The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
title_short	The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
title_full	The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
title_fullStr	The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
title_full_unstemmed	The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
title_sort	antecedents of consumer intention to purchase halal cosmetic products in pakistan: using behavioral reasoning theory
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2017
url	https://etd.uum.edu.my/7160/1/s99197_01.pdf https://etd.uum.edu.my/7160/2/s99197_02.pdf
_version_	1747828165333483520
spelling	my-uum-etd.71602021-05-02T01:36:15Z The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory 2017 Ali, Saqib Halim, Fairol Ahmad, Norzieiriani Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP174 The practice of Islam HF5415.33 Consumer Behavior. The research on halal cosmetic buying intention is still at the early stage and the reason to explain the buying behavior of halal cosmetic products among young Muslim consumers still remains unclear. To investigate this issue, this study has examined the factors that influence an individual’s intention to purchase halal cosmetic products. Literature review in this field shows that religiosity dimensions (i.e., interpersonal religiosity and intrapersonal religiosity) related to halal cosmetic in terms of understanding an individual’s intention to purchase halal cosmetic products has been neglected. This research developed a more comprehensive model to investigate factors that influence individual’s intention to purchase halal cosmetic products. This is done by incorporating religiosity dimensions in the behavioral reasoning theory. In this theory, the reasoning approach provides a complete set of antecedents that provide a better explanation of the intention to purchase halal cosmetic products, thus enhancing the practical contributions of this study. Data was collected through self-administered survey questionnaire from 542 full-time students in local private medical colleges located in the province of Punjab, Pakistan. Structural equation modeling was employed as the main statistical technique. Overall, the results indicate that the proposed model provides a good understanding of factors that influence the intention to purchase halal cosmetics products. 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