The mediating role of innovation in the relationship between market orientation and university performance in Pakistan
Universities globally are going through a paradigm shift with a need to become more innovatively market-oriented to handle the issue of growing competition for funding, as well as attracting/retaining the international/local competent students and academicians. However, there appears to be a dearth...
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Format: | Thesis |
Language: | eng eng |
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2017
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Online Access: | https://etd.uum.edu.my/7428/1/s96167_01.pdf https://etd.uum.edu.my/7428/2/s96167_02.pdf |
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