Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities

Technology advancement has side effects, although it has moved in a fast pace that facilitated life and increased business revenue. To cope with negative aspects while looking for friendly technology, Software as a Service (SaaS) Cloud Computing emerged to preserve natural resources, effectively uti...

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Main Author: Al-Madhagy, Taufiq Hail Ghilan
Format: Thesis
Language:eng
eng
eng
Published: 2018
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id my-uum-etd.7472
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
eng
advisor Ibrahim, Huda
Mohd Yuosof, Shafiz Affendi
topic TK7885-7895 Computer engineering
Computer hardware
spellingShingle TK7885-7895 Computer engineering
Computer hardware
Al-Madhagy, Taufiq Hail Ghilan
Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
description Technology advancement has side effects, although it has moved in a fast pace that facilitated life and increased business revenue. To cope with negative aspects while looking for friendly technology, Software as a Service (SaaS) Cloud Computing emerged to preserve natural resources, effectively utilize computing and power consumption, while achieving performance, decreasing cost, and increasing revenue. Yet, there are paucity in empirical studies investigating salient factors affecting the usage, acceptance, or adoption of SaaS services from the individual perspectives specifically in higher education sector. The main objective of this study is to investigate the salient factors with proper model that includes technical, social and control characteristics, as well as user security predisposition. Besides, educational level has also proven to be influential in adopting innovations. Hence, probing its role is another objective. The last objective is to investigate differences between student and lecturer groups in the relationships postulated in the model. A survey with questionnaires was conducted on students and lecturers in four public universities in Northern Malaysia. The scope of the acceptance is to investigate the personal-level use of SaaS services. Decomposed Theory of Planned Behaviour (DTPB) and Diffusion of Innovation Theory (DOI) were applied. Results revealed appropriateness of the model although the role of Trialability and Subjective Norms were not significance. The findings contribute to the body of knowledge and literature in highlighting the role of these factors that SaaS providers could benefit in planning for new services and in promoting SaaS usage to universities.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Al-Madhagy, Taufiq Hail Ghilan
author_facet Al-Madhagy, Taufiq Hail Ghilan
author_sort Al-Madhagy, Taufiq Hail Ghilan
title Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
title_short Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
title_full Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
title_fullStr Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
title_full_unstemmed Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities
title_sort acceptance model of saas cloud computing at northern malaysian main campus public universities
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2018
url https://etd.uum.edu.my/7472/1/Depositpermission_s900427.pdf
https://etd.uum.edu.my/7472/2/s900427_01.pdf
https://etd.uum.edu.my/7472/3/s900427_02.pdf
_version_ 1747828223968804864
spelling my-uum-etd.74722021-08-09T03:52:21Z Acceptance model of SaaS cloud computing at northern Malaysian main campus public universities 2018 Al-Madhagy, Taufiq Hail Ghilan Ibrahim, Huda Mohd Yuosof, Shafiz Affendi Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences TK7885-7895 Computer engineering. Computer hardware Technology advancement has side effects, although it has moved in a fast pace that facilitated life and increased business revenue. To cope with negative aspects while looking for friendly technology, Software as a Service (SaaS) Cloud Computing emerged to preserve natural resources, effectively utilize computing and power consumption, while achieving performance, decreasing cost, and increasing revenue. Yet, there are paucity in empirical studies investigating salient factors affecting the usage, acceptance, or adoption of SaaS services from the individual perspectives specifically in higher education sector. The main objective of this study is to investigate the salient factors with proper model that includes technical, social and control characteristics, as well as user security predisposition. Besides, educational level has also proven to be influential in adopting innovations. Hence, probing its role is another objective. The last objective is to investigate differences between student and lecturer groups in the relationships postulated in the model. A survey with questionnaires was conducted on students and lecturers in four public universities in Northern Malaysia. The scope of the acceptance is to investigate the personal-level use of SaaS services. Decomposed Theory of Planned Behaviour (DTPB) and Diffusion of Innovation Theory (DOI) were applied. Results revealed appropriateness of the model although the role of Trialability and Subjective Norms were not significance. The findings contribute to the body of knowledge and literature in highlighting the role of these factors that SaaS providers could benefit in planning for new services and in promoting SaaS usage to universities. 2018 Thesis https://etd.uum.edu.my/7472/ https://etd.uum.edu.my/7472/1/Depositpermission_s900427.pdf text eng public https://etd.uum.edu.my/7472/2/s900427_01.pdf text eng public https://etd.uum.edu.my/7472/3/s900427_02.pdf text eng public http://sierra.uum.edu.my/record=b1697864~S1 Ph.D. doctoral Universiti Utara Malaysia Abdullah, R. F. S., & Rahman, A. R. A. (2007). Factors influencing knowledge of Islamic banking services: The case of Malaysian bank managers. Review of Islamic Economics, 11(2), 31–54. Abidin, H. Z., Ramlan, M. I., & Yasin, A. I. M. (2011, March). Implementation of VoIP over Malaysian Research and Education Network (MYREN) emulator testbed. Paper presented at the 2011 IEEE Symposium on Computers & Informatics, ISCI 2011, Kuala Lumpur, Malaysia. 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