Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector

Today, the effective use of technological revolution and innovations arc arguably one of the key challenges confronted by the textile industry in Pakistan. Therefore to understand diverse perspectives of technology diffusion and textile sector performance, the study examines the effect of technologi...

Full description

Saved in:

Bibliographic Details
Main Author:	Sheikh, Adnan Ahmed
Format:	Thesis
Language:	eng eng
Published:	2018
Subjects:	TS Manufactures
Online Access:	https://etd.uum.edu.my/7847/1/Depositpermission_s900662.pdf https://etd.uum.edu.my/7847/2/s900662_01.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.7847
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Shahzad, Arfan Ku Ishak, Awanis
topic	TS Manufactures
spellingShingle	TS Manufactures Sheikh, Adnan Ahmed Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
description	Today, the effective use of technological revolution and innovations arc arguably one of the key challenges confronted by the textile industry in Pakistan. Therefore to understand diverse perspectives of technology diffusion and textile sector performance, the study examines the effect of technological factors which are relative advantage (RA), technology orientation (TO). organizational factors which are market orientation (MO), organization resources (OR), top management support (TMS) and environmental factors which are competitive pressure (CP), pressure from trading partners (TP) and government support (GS) on the textile firms performance (FP) in Pakistan through the mediating role of use of e-marketing (UFM) and moderating effect of technological opportunism (TOP) between UEM and FP. The study framework was established from theories, namely the Resource Based View, the Diffusion of Innovation and the Technology-Organization-Environment framework. Data was collected from general manager marketing working in textile manufacturing firms of Pakistan. Out or the 480 distributed questionnaires, 257 were returned. The cluster proportionate sampling technique was used. Hypotheses tests were performed on SmartPLS SEM 3.0. The results show that RA, TO. TMS, CP and TP have significant direct relationship with UEM and FP. Whereas, OR, MO found insignificant with UEM and FP but GS found significant with FP only. The use of e-marketing as a mediating variable played a significant role between TO, RA, MO, TMS, TP, CP and FP. except OR and GS. The findings also confirmed that technological opportunism (TOP) moderated the relationship between UEM and FP. However, the outcomes of this study have key contribution for the marketing field, as it strain the vital role of marketing persons in the effective implementation of e-marketing and its antecedents and also by filling the gap in the literature to enhance overall textile sector performance. Lastly, future research should include other innovative variables and theories to check the validity of model in different industries and countries.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Sheikh, Adnan Ahmed
author_facet	Sheikh, Adnan Ahmed
author_sort	Sheikh, Adnan Ahmed
title	Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
title_short	Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
title_full	Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
title_fullStr	Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
title_full_unstemmed	Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector
title_sort	impact of technological, organizational, environmental, use of e-marketing, technological opportunism on performance of pakistan textile sector
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2018
url	https://etd.uum.edu.my/7847/1/Depositpermission_s900662.pdf https://etd.uum.edu.my/7847/2/s900662_01.pdf
_version_	1747828276650311680
spelling	my-uum-etd.78472021-08-11T07:18:48Z Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector 2018 Sheikh, Adnan Ahmed Shahzad, Arfan Ku Ishak, Awanis Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business TS Manufactures Today, the effective use of technological revolution and innovations arc arguably one of the key challenges confronted by the textile industry in Pakistan. Therefore to understand diverse perspectives of technology diffusion and textile sector performance, the study examines the effect of technological factors which are relative advantage (RA), technology orientation (TO). organizational factors which are market orientation (MO), organization resources (OR), top management support (TMS) and environmental factors which are competitive pressure (CP), pressure from trading partners (TP) and government support (GS) on the textile firms performance (FP) in Pakistan through the mediating role of use of e-marketing (UFM) and moderating effect of technological opportunism (TOP) between UEM and FP. The study framework was established from theories, namely the Resource Based View, the Diffusion of Innovation and the Technology-Organization-Environment framework. Data was collected from general manager marketing working in textile manufacturing firms of Pakistan. Out or the 480 distributed questionnaires, 257 were returned. The cluster proportionate sampling technique was used. Hypotheses tests were performed on SmartPLS SEM 3.0. The results show that RA, TO. TMS, CP and TP have significant direct relationship with UEM and FP. Whereas, OR, MO found insignificant with UEM and FP but GS found significant with FP only. The use of e-marketing as a mediating variable played a significant role between TO, RA, MO, TMS, TP, CP and FP. except OR and GS. The findings also confirmed that technological opportunism (TOP) moderated the relationship between UEM and FP. However, the outcomes of this study have key contribution for the marketing field, as it strain the vital role of marketing persons in the effective implementation of e-marketing and its antecedents and also by filling the gap in the literature to enhance overall textile sector performance. Lastly, future research should include other innovative variables and theories to check the validity of model in different industries and countries. 2018 Thesis https://etd.uum.edu.my/7847/ https://etd.uum.edu.my/7847/1/Depositpermission_s900662.pdf text eng public https://etd.uum.edu.my/7847/2/s900662_01.pdf text eng public https://sierra.uum.edu.my/record=b1698961~S1 Ph.D. doctoral Universiti Utara Malaysia Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing Research (7th ed.). John Wiley and Sons New York: New York Abdulai Mahmoud, M., & Yusif, B. (2012). Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs). lnternational Journal of Productivity and Performance Management, 61(6), 624-652. Abernathy, W. J., & Clark, K. B. (1985). Innovation: Mapping the winds of creative destruction. Research policy, 14(1), 3-22. Abrar, M., Tian, Z., Usman, M., & Ali, A. (2008). E-Marketing Morphology in the Textile Sector of Pakistan. In Seventh Wuhan International Conference on E-business (pp. 1-80). Abrar, M., Zhilong, T., Talib, Iv!. N., & Rui, W. (2009). E-marketing of organic textile and 4Ps: Social applications. In 2009 International Conference on E-Business and Information System Security, EBISS 2009 (pp. 1-4). Adnan, H. (2014). An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers. International Journal of Marketing Studies, 6(5), 133-149. Agarwal, S., Erramilli, M. K., & Dev, C. S. (2003). Market orientation and performance in service firms: role of innovation. Journal of Services Marketing, 17(1), 68-82. Ahmad Bodla, A., Hussain, M., & Chen, C. (2014). Determinants of Job Satisfaction in Academic Professionals of Pakistan. Sukkur IBA Journal of Management and Business, 1(1), 20-39 Ahmad, N., & Kalim, R. (2014). Implications of Export Competitiveness, and Performance of Textile and Clothing Sector of Pakistan: Pre and Post Quota Analysis. Pakistan Journal of Commerce and Social Sciences, 8(3), 696-714. Retrieved from Ahmad, S. Z,, Abu Bakar, A. R., Faziharudean, T. M., & Mohamad Zaki, K. A. (2014). An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia. Information Technology for Development, 1102(May 2015), 1-18. Ahmad, S. Z., Bakar, A. R. A., Mohamed, T., faziharudean, & Zaki, K. A. M. (2014), Information Technology for Development An Empirical Study of Factors Affecting e-Commerce Adoption among Small- and Medium-Sized Enterprises in a Developing Country: Evidence from Malaysia. Information Technology For Development, 21(4), 37-41. Ahmed, A. (2012). Growth Trends of Pakistan Textile Industry. Ahmed, P. K, (1998). Culture and climate for innovation. European Journal of Innovation Management, 1(1), 30-43. Ahmed, Y. (2010). Textile Industry af Pakistan. Aiken, M., Bacharach, S., & French, J. (1980). Organizational structure, work process, and proposal making in administrative bureaucracies. The Academy of Management Journal, 23(4), 631-652, Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Springer Berlin Heidelberg. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. Akgün, A. E., Keskin, H., Byrne, J. C., & Aren, S. (2007). Emotional and learning capability and their impact on product innovativeness and firm performance. Technovation, 27(9), 501-513. Akroush, M. N., Nuseir, M. T., Asoub, A. N., & Mahadin, B. K. (2009). The relationship between the e-marketing mix strategies and organisational performance: an empirical investigation of international organisations in Jordan. International Journal of Electronic Marketing and Retailing, 2(4), 317-351. Alam, M. M. (2010). Effect of market orientation on small business performance in small town in Malaysia: An emprical study on Malaysian small firms. Management & Marketing-Craiova, (1), 91. Al-Hudhaif, S. a, & Alkubeyyer, A. (2011). E-Commerce Adoption Factors in Saudi Arabia. International Journal of Business and Management, 6(9), 122-133. Ali, A., & Syed, S. G. (2012). Impact of SMEs on Employment in Textile Industry of Pakistan. Asian Social Science, 8(4), 131-142. Allen, M., Kilpatrick, D., Armstrong, M., Briggs, R., Course, G., & Perez, N. (2002). Multistage cluster sampling design and optimal sample sizes for estimation of fish discards from commercial trawlers. Fisheries Research, 55(1), 11-24. Alpar, P., & Kim, M. (1990). A microeconomic approach to the measurement of information technology value. Journal of Management Information Systems, 7(2), 55-69. Al-Qirim, N. (2007). The adoption of eCommerce communications and applications technologies in small businesses in New Zealand. Electronic Commerce Research and Applications, 6(4), 462-473. Al-Zoubi, M., Sam, T., & Eam, L. (2011). E-government adoption among businesses in Jordan. Academic Research International, 1(1), 141. Alzougool, B., & Kurnia, S. (2008). Electronic commerce technologies adoption by SMEs: a conceptual study. ACIS 2008 Proceedings. Amit, R., & Schoemaker, P. (1993). Strategic assets and organizational rent. Strategic Management Journal, 14(1), 33-46. Amoako-Gyampah, K., & Acquaah, M. (2008). Manufacturing strategy, competitive strategy and firm performance: An empirical study in a developing economy environment. International Journal of Production Economics, 111(2), 575-592. Ana R. Del Aguila-Obra, & Padilla-Meléndez. A. (2006). Organizational factors affecting Internet technology adoption. lmernet Research, 16(1), 94-110. Arifin, Z., & Frmanzah.(2015). The Effect of Dynamic Capability to Technology Adoption and its Determinant Factors for Improving Firm's Performance; Toward a Conceptual Model. Procedia - Social and Behavioral Sciences, 207(2015), 786-796. Arora, V. B., & Vamvakidis, A. (2004). How Much Do Trading Partners Matter for Economic Growth? IMF Working Papers, 04(2004), 4-26. Avolio, B. J., Yammarino, F J., & Bass, B. M. (1991). Identifying common methods variance with data collected from a single source: An unresolved sticky issue. Journal of management, 17(3), 571-587. Baker, J. (2011). The Technology-Organization- Environment Framework. In Information Systems Theory: Explaining and Predicting our Digital Society Vol. 1 (pp. 231-245). Springer New York. Banker, R. D., Bardhan, I., & Asdemir, O. (2006). Understanding the impact of collaboration software on product design and development. Information Systems Research, 17(4), 352-373. Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120. Barua, A., Konana, P., Whinston, A., & Yin, F. (2004). An empirical investigation of net-enabled business value. MIS Quarterly, 28(4), 585-620. Barwise, P., & Farley, J. U. (2005). The state of interactive marketing in seven countries: Interactive marketing comes of age. Journal of Interactive Marketing, 19(3), 67-80. Battor, M. M. (2008). Capabilities and Business Performance: A conceptual Model and Empirical Examination in the Financial Service Industry. PhD. Bradford University. Beatty, S., Murray, I. J., Henson, D. B., Carden, D., Koh, H., & Boulton, M. E. (2001). Macular pigment and risk for age-related macular degeneration in subjects from a Northern European population. Investigative Ophthalmology & Visual Science, 42(2), 439-446. Beekhuyzen, J., Hellens, L. von, & Siedle, M. (2005), Cultural barriers in the adoption of emerging technologies. In Proceedings of HCI International. Retrieved from Benitez-Amado, J., Llorens-Montes, F. J., & Nieves Perez-Arostegui, M. (2010). Information technology-enabled intrapreneurship culture and firm performance. Industrial Management & Data Systems, 110(4), 550-566. Bettis, R. A., & Hitt, M.A. (1995). The new competitive landscape. Strategic Management Journal, 16(SI), 7-19. Bhagat, S., Bolton, B. J., & Subramanian, A. (2010). CEO Education, CEO Turnover, and Firm Performance. University of Colorado-Boulder Working Paper, 1-46. Bharadwaj, A. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. MIS Quarterly. Bharadwaj, S., Bharndwaj, A., & Bendoly, E. (2007). The performance effects of complementarities between information systems, marketing, manufacturing, and supply chain processes. Information Systems Research, 18(4), 437-453. Bhatt, G., Grover, V., & GROVER, V. (2005). Types of information technology capabilities and their role in competitive advantage: An empirical study. Journal of Management Information Systems, 22(2), 253-277. Black, R. (2013). Pragmatic Software Testing: Becoming an Effective and Efficient Test Professional. John Wiley & Sons. Boone, J. (2000). Competitive Pressure: The Effects on Investments in Product and Process Innovation. The RAND Journal of Economics, 31(3), 549-569. Boving, K., & Bødker, K. (2003). Where is the Innovation? Networked Information Technologies. Bowden, J. (2014). lt' s Time to Think Globally. Think With Googe, (2014). Bradford, M., & Florin, J. (2003). Examining the Role of Innovation Diffusion Factors on the Implementation of Enterprise Resource Planning Systems. International Journal of Accounting Information Systems, 4(3), 205-225. Brady, M., Fellenz, M. R., & Brookes, R. (2008). Researching the role of information and communications technology (ICT) in contemporary marketing practices. Journal of Business & Industrial Marketing, 23(2), 108-114. Brown, S. L, & Eisenhardt, K, M. (1997). The Art of Continuous Change: Linking Complexity Theory and Time-paced Evolution in Relentlessly Shifting Organizations. Administrative Science Quarterly, 42(1), 1-34. Bryman, A. (2003). Research methods and organization studies (VoL 20). Routledge. Bryman, A. (2008). Social Research Methods. Social Research (Vol. 3rd). Bryman, A. (2008). Why do researchers integrate/combine/mesh/blend/mix/merge/fuse quantitative and qualitative research. Advances in mixed methods research, 87-100. Bryman, A. (2012). Social Research Methods. London: Routledge Burns, A. C., & Bush, R. F. (2003). Marketing research: Online research applications. Prentice Hall. Byrd, T., & Davidson, N. (2003). Examining possible antecedents of IT impact on the supply chain and its effect on firm performance. Information & Management, 41(2), 243-255. Calis, G., Douglas, S. P., & Nijssen, E. J. (1999). Gathering and using infomiation for the selection of trading partners. European Journal of Marketing, 33(1/2), 143-162. Canneli, A., Schauhroeck, J., & Tishler, A. (2011). How CEO empowering leadership shapes top management team processes: Implications for firm performance. Leadership Quarterly, 22(2), 399-411. Carpenter, M.A., Geletkanycz, M.A., & Sanders, W. G. (2004). Upper echelons research revisited: Antecedents, elements, and consequences of top management team composition. Journal of Management, 30(6), 749-778. Carpenter, M.A., Geletkanycz, M. A, & Sanders, W. G. (2004). Upper echelons research revisited: Antecedents, elements, and consequences of top management team composition. Journal of management, 30(6), 749-778. Chaffey, D., & Smith, P. (2013). eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Chandy, R., & Tellis. G. (2000). The incumbent's curse? Incumbency, size, and radical product innovation. Journal of Marketing, 64(3), 1-17. Chau, P., & Tam, K. (1997). Factors affecting the adoption of open systems: an exploratory study. Mis Quarterlv, 21(1), 1-24. Chen, C. C.-W., & Lien, N. N.-H. (2013). Technological opportunism and firm performance: Moderating contexts. Journal of Business Research, 66(11), 2218-2225. Chen, C.-H., & Hsiao, Y.-Y. (2008). the Effect of the Application of Information Technology and Strategic Partnership on the Firm Perfonnance of Logistics Service Providers. Journal of the Chinese Institute of Industrial Engineers, 25(5), 368-378. Chengalur-Smith, I., & Duchessi, P. (1999). The initiation and adoption of client-server technology in organizations. Information & Management, 35(2), 77-88. Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. lnformation systems research, 14(2), 189-217. Chomeya, R. (2010). Quality of psychology test between Likert scale 5 and 6 points. Journal of Social Sciences, 6(3), 399-403. Chong, A., Ooi, K., Lin, B., & Raman, M. (2009). Factors affecting the adoption level of e-commerce: An empirical study. Journal of Computer Information Systems, 50(2), 13-22. Churchill, G. A., & Iacobucci, D. (2010). Marketing research: methodological foundations. Chwelos, P., Benbasat, I., & Dexter, A S. (2001). Research report: Empirical test of an EDI adoption model. Information Systems Research, 12(3), 304-321. Clemons, E., & Row, M. (1991). Evaluation of strategic investments in information technology, Communications of the ACM, 34(1), 22-36, Conner, K. R. (1991). A Historical Comparison of Resource Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm? Journal of Management. Cooper, D.R., Schindler, P. S., & Sun, J. (2006). Business research methods. Cooper, R., & Zmud, R. (1990). Information technology implementation research: a technological diffusion approach. Management Science, 36(2), 123-139. Cornford, T., & Smithson, S. (2006). Project research in information systems: a student's guide. Cororaton, C. B., Orden, D., & Dewina, R. (2008), Cotton-Textile-Apparel Sectors of Pakistan Situations and Challenges Faced, (September). Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2003). Advanced mixed methods research designs. Handbook of mixed methods in social and behavioral research, 209-240. Dai, Q., & Kauffman, R. J. (2002). Business Models for Internet-Based B2B Electronic Markets Markets. International Journal of Electronic Commerce, 6(4), 41-72. Damanpour, F. (1991). Organizational Innovation: a Meta-Analysis of Effects of Determinants and Moderators. Academy of Management Journal, 34(3), 555-590. Das, A., Majumdar, L., Chakrabarti, S., & Chakrabarti, S. (2013). Chemical evolution during the process of proto-star formation by considering a two dimensional hydrodynamic model. New Astronomy, 23, 118-125. Davis, F. (1986). A technology acceptance model for empirically testing new end-user information systems: Theory and results. Massachusetts Institute of Technology. Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. In MIS quarterly (pp. 319-340). Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003. Deshpande, R. (1999). Developing a market orientation. Sage Publications. Deshpande, R., & Farley, J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. International Journal of Research in Marketing, 21(1), 3-22. Deshpande, R., Farley. J. U., & Webster, F. E. (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms - a Quadrad Analysis. Journal of Marketing, 57(1), 23-27. Devaraj, S., & Kohli, R. (2000). lnformation technology payoff in the health-care industry: a longitudinal study. Journal of Management lnformation Systems, 16(4), 41-67. Diamantopoulos, A., & Hart, S. (1993). Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework. Jounal of strategic marketing, 1(2), 93-121. Dierickx, I., & Cool, K. (1989). Asset stock accumulation and sustainability of competitive advantage. Management Science, 35(12), 1504-1511. Do Hyung, L., & Dedahanov. A. (2014). Firm performance and entrepreneurial, market and technology orientations in korean teclmology intensive smes. Asian Social Science, 10(22), 37-47. Dosi, G. (1988). Sources, Procedures, and Microeconomic Effect, of Innovation. Journal of Economic Literature, 26(3), 1120-1171. http://doi.org/10.2307/2726526 Duan, X., Deng, H., & Corbitt, B.(2012). What Drives the Adoption of Electronic Markets in Australian Small-and- Medium Sized Enterprises? - An Empirical Study. Australasian Conference on Information Systems (23rd: 2012: Geelong, Victoria), 1-11. Dumas, J. (1999). Usability Testing Methods: Subjective Measures.American lnstitute for Research. www.upassoc.org. Duncan, R. B. (1976). The ambidextrous organization: Designing dual structures for innovation. The Management of Organization, 1, 167-188. Eder, L. B., & lgbaria, M. (2001). Determinants of intranet diffusion and infusion. Omega, 29(3), 233-242. Eid, R. (2005}. International internet marketing: A triangulation study of drivers and barriers in the business-to-business context in the United Kingdom. Marketing Intelligence & Planning, 23(3), 266-280. Eid, R. A. M. (2003). Business-to-business international Internet marketing: adoption, implementation and implications: an empirical study of UK companies (Doctoral dissertation, The University of Bradford). Eid, R., & El-Gohary, H. (2013). The impact of E-marketing use on small business enterprises' marketing success. The Service Industries Journal, 33(1), 31-50. Eid, R., Trueman, M., & Ahmed, A. M. (2006). B2B international internet marketing: A benchmarking exercise. Benchmarking: An International Journal, 13(1/2), 200-213. El Gohary, H. (2012). Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations. Tourism Management, 33(5), 1256-1269. El Gohary, H., Trueman, M., & Fukukawa, K. (2008). E-Marketing and Small Business Enterprises: A review of the methodologies, 2(2), 64-93. El-Gohary, H. (2010). E-Marketing - A Literature Review From A Small Businesses Perspective. International Journal of Business and Social Science, 1 (1). Ellis, P. D. (2006). Market orientation and perfonnance: A meta-analysis and crossnational comparisons. Journal of Management Studies, 43(5), 1089-1107. Farrell, M. A., & Oczkowski, E. (2002). Are market orientation and learning orientation necessary for superior organizational performance?. Journal of market-focused management, 5(3), 197-217. Farrell, M, A., Oczkowski, E., & Kharabsheh, R. (2008). Market orientation, learning orientation and organisational performance in international joint ventures. Asia Pacific Journal of Marketing and Logistics, 20(3), 289-308. Ferraresi, A. A., Quandt, C. 0., dos Santos, S. A., & Frega, J. R. (2012). Knowledge management and strategic orientation: leveraging innovativeness and performance. Journal of knowledge management, 16(5), 688-701. Fichman, R. G., & Kemerer, C. F. (1993). Adoption of Software Engineering Process Innovations: The Case of Object Orientation. Sloan Management Review. Field, A. (2009). Discovering statistics using SPSS. Sage publications. Fink, D. (1998). Guidelines for the successful adoption of information technology in small and medium enterprises. International Journal of Information Management. Foley, A., & Fahy, J. (2009). Seeing market orientation through a capabilities lens. European Journal of Marketing, 43(1/2, 2009), 13-20. Fornell, C. 1992). A natmnal customer satisfaction barometer: The Swedish experience. the Journal of Marketing, 6-21. Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and Statistics. Journal of marketing research, 382-388. Francalanci, C., & Galal, H. (1998), Infurmation technology and worker composition: Determinants of productivity in the life insurance industry. In MIS quarterly (pp.227-241). Fredriksson, T. (2013). E-commerce and Development Key Trends and Issues. In Workshop on E-Commerce, Development and SMEs (pp. 8-9). Gao, G., Zhou, K., & Yim, C. (2007). On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China. International Journal of Research in Marketing, 24(1), 3-15. Gatignon, H., & Xuereb, J.-M. (1997). Strategic orientation of the finn and new product performance. Journal of Marketing Research, 34(1), 77-90, 14p. 2 Diagrams, Ghauri, P, N., & Grønhaug, K, (2005), Research methods in business studies: A practical guide, Pearson Education. Gibbs, J., Kraemer, K., & Dedrick, J. (2003). Environment and policy factors shaping global e-commerce diffusion: A cross-country comparison. The Information Society, 19(1), 5-18, Gilmore, A, Gallagher, D,, & Henry, S, (2007). E-marketing and SMEs: operational lessons for the future. European Business Review, 19(3), 234-247. Goo, J., Kishore, R., Nam, K., Rao, H. R., & Song, Y. (2007). An investigation of factors that influence the duration of IT outsourcing relationships. Decision Support Systems, 42(4), 2107-2125, Grandon, E. E., & Pearson, J. M. (2004), Electronic commerce adoption : an empirical study of small and medium US businesses, 42, 197-216. Grandon, E., & Pearson, J. (2003a), Perceived strategic value and adoption of electronic commerce: an empirical study of small and medium sized businesses, System Sciences, 2003. Grandon, E., & Pearson, J. (2003b), Strategic value and adoption of electronic commerce: an empirical study of Chilean small and medium businesses. Journal of Global Information Technology Management, 6(3), 22 43, Greenley, G. E. (1995). Market Orientation and Company Performance: Empirical Evidence From UK Companies. British Journal of Management, 6(1), 1-13. Grover, V. (1993), An Empirically Derived Model for the Adoption of Customer-based Interorganizational Systems*. Decision Sciences, 24(3), 603-640. Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662-676. Gupta, P., Seetharaman, A., & Raj, J. (2013). The usage and adoption of cloud computing by small and medium businesses. International Journal of Information Management, 33(5), 861-874. Hagedoom, J., & Cloodt, M. (2003). Measuring innovative performance: is there an advantage in using multiple indicators? Research Policy, 32(8), 1365-1379. Haider, Z., Chen, S., & Abbassi, Z. (2015). Adoption of e-Government in Pakistan: Demand Perspective. International Journal of Advanced Computer Science and Applications, 6(5), 71-80. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados. Bookman Editora. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (Vol. 6). Upper Saddle River, NJ: Pearson Prentice Hall. Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares stuctural equation modeling (PLS-SEM). Thousand Oaks, CA: Sage Publication. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152. Hair, J. F., Sarstedt, M., Ringle, CM., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research, Journal of the academy of marketing science, 40(3), 414-433. Hakala, H. (2011). Strategic orientations in management literature: Three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations. International Journal of Management Reviews, 13(2), 199-217. Hameed, M.A., Counsell, S., & Swift, S, (2012). A meta-analysis of relationships between organizational characteristics and IT innovation adoption in organizations. Information and Management, 49(5), 218-232. Hamel, G., & Prahalad, C. (1994). Competing for the Future (Harvard Business School Press, Cambridge, Mass.), Han, J., Kim, N., & Srivastava, R. (1998), Market orientation and organizational performance: is innovation a missing link? The Journal of Marketing, 62(4), 30-45. Haron, M. S. (2002). Towards marketing excellence, an empirical study of market orientation in Malaysian small and medium manufacturing enterprises PhD. Bradford University. Hatem Osman Aly Salem El-Gohary, (2009). The impact of E-Marketing Practices on Marketing Performance of Small Business Enterprises An Empirical Investigation, Bradford Cniversity. Haugh, H., & Robson, P. (2005). Are Scottish firms meeting the ICT challenge? Results from a National Survey of Enterprise. Entrepreneurship & Regional Development, 17(3), 205-222, Hedberg, B. L. T., Nystrom, P. C., & Starbuck, W. H. (1976). Camping on Seesaws: Prescriptions for a Self-Designing Organization on JSTOR, Administrative Science Quarterly, 21(!), 41-65. Hempel, P., & Kwong, Y. (2001). B2B e-Commerce in emerging economies: i-metal. com's non-ferrous metals exchange in China, The Journal of Strategic Information Systems, 10(4), 335-355. Henderson, J., & Venkatraman, N, (1993). Strategic alignment: Leveraging information technology for transfoming organizations. IBM Systems Journal, 32(1), 4-16. Henderson, R., & Cockburn, I. (1994). Measuring competence? Exploring firm effects in pharmacentical research. Strategic Management Journal, 15, 63-84. Henseler, J., Ringle, C. M., & Sinkovics, R.R. (2009). The use of partial least squares path modeling in international marketing. Advances in international marketing, 20(1), 277-319. Hinkin, T. R. (1995). 'A review of scale development practices m the study of organizations'. Journal of Management, 21(5), 967-989. Hoffer, J., & Alexander, M. (1992). The diffusion of database machines. ACM SIGMIS Database, 23(2), 13-19. Retrieved from http://dl.acm.org/citation.cfm?id=l41352 Hoffman, D., & Novak, T. (1995). Marketing in hypermedia computer-mediated environments: Conceptual foundations, The Journal of Marketing. Homburg, C., & Pflesser, C, (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 4(2000), 449-462, Hong, W., & Zhu, K. (2006). Migrating to internet-based e-commerce: Factors affecting e-commerce adoption and migration at the firm level, 43, 204-221. Hooley, G. J., Greenley, G. E., Cadogan, J. W., & Fahy, J. (2005). The performance impact of marketing resources. Journal of business research, 58(1), 18-27. Hopkins, W. G. (2008). Quantitative research design. Hoq, M. Z. (2009). Innovativeness: Its antecedents and impact on SME business performance. Hsu, T. T., Tsai, K. H., Hsieh, M. H., & Wang, W. Y. (2014). Strategic orientation and new product performance: The roles of technological capability. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de ʃ'Administration, 31(1), 44-58. Hu, Q., Wu, X., & Wang, C. K. (2004). Lessons from Alibaba.com: government's role in electronic contracting. Info, 6(5), 298-307. Hult, G. T. M., Hurley, R. R. F., & Knight, G. A. (2004). Innovativeness: Its antecedents and impact on business performance. Industrial Markering Managemem, 33(5), 429-438. Iacovou, C. L., Benbasat, I., & Dexter, A. S. (1995). Electornic Data Interchange and Small Organisations: Adoption and Impact of Technology. MIS Quarterly, 19(4), 465-485. lansiti, M., & Clark, K. (1994). Integration and dynamic capability: evidence from product development in automobiles and mainframe computers. lndustrial and Corporate Change, 3(3), 557-605. ldar, R., & Mahmood, R. (2011). Entrepreneurial and marketing orientation relationship to performance: The SME perspective. Interdisciplinary review of economics and Management, 1(2), 1-8. Iddris, F., & Ibrahim, M. (2015). Examining the relationships between e-Marketing adoption And Marketing Performance of Small and Medium Enterprises in. Journal of Marketing and Consumer Research, 10(2015), 160-170. Inmyxai, S. and Takahashi, Y. (2009) 'Firm resources and business performance in the Lao PDR: Implications for SMEs in the LDC context'. Journal of Indian Business Research, 1(2/3), pp. 163-187. Internet World Stats. (2015). Internet World Stats. http://doi.org/. World internet users statistics usage and world population stats. Ireland, R., & Webb, J. (2007). A multi-theoretic perspective on trust and power in strategic supply chains. Journal of Operations Management. 25(2), 482-497. Jamal, N. (2015). Embedded crisis in textile industry. Dawn. Retrieved from http://www.dawn.com/news/1157837 Jaworski, B., & Kohli, A. (1993). Market orientation: antecedents and consequences. The Journal of Marketing, 57, 53-70. Jennifer, L. G., & Kenneth, L. K. (2004), A Cross-Country Investigation of the Determinants of Scope of E-commerce Use: An Institutional Approach. Electronic Markets, 14(2), 124-137. Jeong, I., Pae, J., & Zhou, D. (2006). Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers, Industrial Marketing Management, 35(3), 348-358. Johnson, G., Scholes. K., & Fréry, F. (2002). Stratégique, 2e éd. Johnston, D. A., Wade, M., & McClean, R. (2007). Does e-business matter to SMEs? A comparison of the financial impacts of internet business solutions on European and North American SMEs. Journal of Small Business Management, 45(3), 354-361. Johnston, D., & Wright, L. (2004). Thee-business capability of small and medium sized firms in international supply chains. Information Systems and E-Business Management. Junaid, A. (2015). The encouraging future of e-commerce in Pakistan. The Express Tribune. Retrieved from http://tribune.eom.pk/story/975430/the-encouragingfuture-of-e-commerce-in-pakistan/ Kamhawi, E. (2008). Enterprise resource-planning systems adoption in Bahrain: motives, benefits, and barriers. Journal of Enterprise Information Management, 21(3), 310-334. Kanchanatanee, K., Suwanno, N., & Jarernvongrayab, A. (2014). Factors affecting the intention to use E-marketing of small and medium sized businesses in the three southern border provinces of Thailand. Intemational Journal of Business and Social Science, 5(6). Kang, K. N., & Park, H. (2012). Influence of goveniment R&D support and inter-firm collaborations on innovation in Korean biotechnology SMEs. Technovation, 32(1), 68-78. Kaynak, E., Tatoglu, E., & Kula, V. (2005). An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market. International Marketing Review, 22(6), 623-640. Kazungu, I., & Panga, F. P. (2015). Impediments To Adoption of E-Marketing By Tanzanian Small and Medium Sized Enterprises: an Explanatory Model. International Journal of Economics, Commerce and Management, III(6), 587-597. Ke, W., & Wei, K. K. (2007). Factors affecting trading partners' knowledge sharing: Using the lens of transaction cost economics and socio-political theories. Electronic Commerce Research and Applications, 6(3), 297-308. Keskin, H. (2006). Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model. European Journal of innovation management, 9(4), 396-417, Khan, A. A., & Khan, M. (2010). Pakistan Textile Industry Facing New Challenges. Research Journal of International Studies, 14(14), 21-29. Kimberly, J. R., & Evanisko, M. J. (1981). Organizational Innovation: The Influence of Individual, and Contextual A doption Factors on Hospital of Technological and Andministrative. The Academy of Management Journal, 24(4), 689-713. Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market Orientation: A MetaAnalytic Review and Assessment of Its Antecedents and Impact on Performance. Journal of Marketing, 69(2), 24--41. Klinger, M. (2004). E-business in community colleges: the integration of radical innovation adoption. Konings, J., & Van Cayseele, P. F. Warzynski (2005)."The Effects of Privatization and Competitive Pressure on Firms' Price-Cost Margins: Micro Evidence from Emerging Economies,". Review qfEconomics and Statistics, 87(1), 124-134. Kostopoulos, K. C., Spanos, Y. E., Lecturer, Prastacos, G. P., & Professor. (2002). The resource-based view of the firm and innovation: identification of critical linkages. In In European Academy <J( Management Cmiference, Stockholm, Sweden. Kotler, P., & Keller, K. (2006). Administração de marketing. Kotler, P., & Keller, K. L. (2009). Marketing Management. Organization (Vol. 22). Kraatz, M. S., & Zajac, E. J. (2001). How Organizational Resources Affect Strategic Change and Performance in Turbulent Environments: Theory and Evidence. Organization Science, 12(5), 632-657. Kshetri, N., & Dholakia, R. R. (2004). Tracking historical papers and their citations. Small Business Economics, 23(2004), 311-322. Kuan, K. K. Y., & Chau, P. Y. K. (2001). A perception-based model for EDI adoption in small businesses using a technology-organization-environment framework. Information and Management, 38(8), 507-521. Kyriakopoulos, K., Meulenberg, M., & Nilsson, J. (2004). The impact of cooperative structure and firm culture on market orientation and performance. Agribusiness, 20(4), 379-396. Lal, K. (2002). E-business and manufacturing sector: a study of small and medium-sized enterprises in India. Research, Policy, 31(7), 1199-1211. Lal, K. (2004). E-Business and Export Behavior: Evidence from Indian Firms. World Development, 32(3), 505-517. Laraway, R. (2011). Russ Laraway interview. Think With Googe. Retrieved from https://www.thinkwithgoogle.com/interviews/the-importance-of-marketing-to-b2b.html Lau, Y. W., & Tong, C. Q. (2008). Are Malaysian Government-Linked Companies (GLCs) Creating Value? International Applied Economics and Management Letters, 1(1), 9-12, Laukkauen, T., Nagy, G., Hirvonen, S., Reijoneu, H., & Pasanen, M.(2013). The effect of strategic orientations on business performance in SMEs: A multigroup analysis comparing Hungary and Finland. International Marketing Review, 30(6), 510-535. Lee, G., Lin, H., & Pai, J. (2005). Influence of environmental and organizational factors on the success of internet-based interorganizational systems planning. Internet Research, 15(5), 527-543. Lei, P. W., & Wu, Q. (2007). Introduction to structural equation modeling: Issues and practical considerations. Educational Measurement: issues and practice, 26(3), 33-43. Lengnick-Hall, C. (1992). Innovation and competitive advantage: What we know and what we need to learn, Journal of Management, 18(2), 399-429. Leonard-Barton, D. (1995). Managing Creative Abrasion in the Workplace, Harvard Business Review, 73(4), 2-3. Li, Y. H. (2008). An empirical investigation on the determinants of E-procurement adoption in Chinese manufacturing enterprises. 2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings, ICMSE. 32-37. Liang, T.-P., You, J. -J., & Liu, C.-C. (2010). A resource-based perspective on information technology and firm performance: a meta analysis. Industrial Management & Data Systems, 110(8), 1138-1158. Long, H. C. (2013). The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communications firms. Philippine Management Review, 20. Lopez-Acevedo, G. {2002). Technology and firm performance in Mexico. Lopperi, K. (2006). Technological opportunism and wireless e-business adoption: a case of Finland. International Journal of Retrieved from http://www.inderscienceonline.com/doi/abs/10.1504/IJTMKT.2006.009944 Lucia-Palacios, L., Bordonaba-Juste, V., Polo-Redondo, Y., & Grünhagen, M. (2013). Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain. Journal of Business Research, 67(6), 1178-1188. Lyles, M. a, & Schwenk, C.R. (1992). Top Management, Strategy and Organizational Knowledge Structures. Journal of Management Studies, 29, 155-174. http://doi.org/10.1111/j.1467-6486.1992.tb00658.x Ma, H. (2000). COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE. Competitiveness Review, 10(2), 15-32. Mącik, R., Jóźwik, B., & Nalewajek. M. (2012). E-Marketing Activities and Perceived Competitive Advantage in the Context of Globalization: Study of Lublin Region Firms. In in Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 (pp. 741-749). lnterntional School for Social and Business Studies, Celje, Slovenia. Mackey, A. (2008). The Effect of CEOs on Firm Performance. Strategic Management Journal, 29(12), 1357-1367. http://doi.org/10.1002/smj.708 Mahmood, M., & Mann, G. (1993). Measuring the organizational impact of information technology investment: an exploratory study. Journal of Management Information Systems, 10(1), 97-122. Mahoney, J., & Pandian, J. (1992). The resource-based view within the conversation of strategic management. Strategic Management Journal, 13(5), 363-380. Maijoor, S., & Witteloostuijn, A. Van. (1996). An empirical test of the resource-based theory: Strategic regulation in the Dutch audit industry. Strategic Management Journal, 17(7), 549-569. Markides, C. (1997). Strategic innovation. MIT Sloan Management Review, 38(3), 9. Mehmood, A., Awan, A., & Zhang, b. wenqing. (2013). Export Marketing Performance (EMP) of Pakistan SMEs impacted by the Internet. GSTF Journal on Business Review, 2(3), 71-79. Mehta, M. (2013). How Does the Global Economic Crisis Affect Textile. Retrieved from http://apparel.edgl.com/User-Registration/ModalUserRegistration?currentPageUrl=http://apparel.edgl.com/news/How-Does-the-Global-Economic-Crisis-Affect-Textile,-Apparel-Sourcing-86371&documentname=How Does the Global Economic Crisis Affect Textile, Apparel Meng, X. (2010). Study on combining of E-commerce and E-marketing. Journal of Software, 5(5), 546-553. Mishra, A., & Agarwal, R. (2010). Technological frames, organizational capabilities, and IT use: an empirical investigation of electronic procurement. Information Systems Research, 21(2), 249-270. Mitchell, V., & Zmud, R. (1999). The effects of coupling IT and work process strategies in redesign projects. Organization Science, 10(4), 424-438. Mitra, S., & Chaya, A. (1996). Analyzing cost-effectiveness of organizations: the impact of infonnation technology spending. Journal of Management lnformation Systems, 13(2), 29-57. Mohamad, R., Building, A., & Ismail, N. A. (2009). Journal of Internet Banking and Commerce, 14(2), 1-16. Mohsin, M., Bashir, M., & Latif, A. (2013). The Effect of Inforn1ation Technology (IT) Support on Innovations Concepts: A study of Textile Sector in Pakistan. International Journal of Academic Research in Business and Social Sciences, 3(3), 105-112. Molla, A., & Licker, P. S. P. (2005). eCommerce adoption in developing countries: a model and instrument. Information & Management, 42(6), 877-899. Mombourquette, P. (2008). A study of the nature and extent qf Atlantic Canadian small and medium business e-commerce usage leading to the development and testing of a model to explain. UNIVERSITY OF SOUTHERN QUEENSLAND. Moore, G. C., & Benbasat, I. (1991). Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation. Information Systems Research, 2(3), 192-220. Morais, M. (2006). e-business in textile industry. emarketservices (Vol. XXXIII). Mu, J., & Di Benedetto, C. A. (2011). Strategic orientations and new product commercialization: mediator, moderator, and interplay. R&D Management, 41(4), 337-359. Muir, A., & Oppenheim, C. (2002). National information policy developments worldwide I: electronic govermnent. Journal of information science, 28(3), 173-186. Mull, C.(2013). B2B's Digital Evolution. Think With Googe, 1-5. Mutlu, H. M., & Surer, A. (2015). Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations. Health Marketing Quarterly, 32(4), 313-329. Myers, M. D. (2013). Qualitative research in business and management. Sage. Mzee, R. M., Ogweno, K. L., & Irene, N. (2015). Factors influencing Adoption of Emarketing by small and Medium Euterprises (SMEs) in Kisumu Municipality, 17(5), 78-83. Narver, J. C., Slater, S. F., & MacLachlan, D. L. (2000). Total Market Orientation, Business Performance, and Innovation. Marketing Science Institute. Narver, J., & Slater, S. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, 20-35. Nelson, R. R., & Sidney, G. W. (1982). An Evolutionary Theory of Economic Change. Belknap Press: Cambridge, MA. Newbert, S. L. (2008). Value, rareness, competitive advantage, and performance: A conceptual-level empirical investigation of the resource-based view of the firm. Strategic Management Journal, 29(7), 745-768. Newman, M. E. (2006). Modularity and community structure in networks. Proceedings of the national academy of sciences, 103(23), 8577-8582. Newman, P. C. (2006). MICHAEL IGNATIEFF TALKS TO PETER C. NEWMAN. Maclean's. Nordstokke, D. W., Zumbo, B. D., Cairns, S. L., & Saklofske, D. H. (2011). The operating characteristics of the nonparametric Levene test for equal variances with assessment and evaluation data. Practical Assessment, Research & Evaluation, 16. Noshab, F. (2006). Globalization, WTO and Pakistan. The Muslim World, 96(2), 341-262. Nunnally, J. (1978). Psychometric methods. O'Mahony, M., & Ark, B. Van. (2003). EU productivity and competitiveness: an industry perspective: can Europe resume the catching-up process? Luxembourg: Office for Official Publications of the European Communities. Oflazoğlu, S., & Koçak, A. (2012). Stratejik Yönlülüklerin Yenilik ve Performans Üzerindeki Etkisi. Ҫankiri Karatekin Üniversitesi Ῐktisadi ve Ῐdari Bilimler Fakültesi Dergisi, 2(1), 121-144. Oliveira, T., & Martins, M. (2010). Information technology adoption models at firm level: review of literature. ln In European Conference on Information Management and Evaluation (p. 312). Academic Conferences International Limited. Oliveira, T., & Martins, M. F. (2011). Literature Review of lnfonnation Technology Adoption Models at Firm Level. The Electronic Journal Information Systems, 14(1), 110-121. Organization, I. L. (2014). PAKISTANI TEXTILE SECTOR Brief Report on Roundtable. Ortega, M. J. R. (2010). Competitive strategies and firm performance: Technological capabilities' moderating roles. Journal of Business Research, 63(12), 1273-1281. Osei-Bryson, K., & Ko, M. (2004). Exploring the relationship between information technology investments and firm performance using regression splines analysis. Information & Management, 42(1), 1-13.

Impact of technological, organizational, environmental, use of E-marketing, technological opportunism on performance of Pakistan textile sector

Similar Items