Employer branding practices impact on employee brand loyalty in private higher education institutions in Pakistan: the mediating role of employee engagement
Services sector is facing the tremendous challenge in developing a strong employee brand loyalty. Brand loyal employees have intension to stay with organization and committed to deliver high level of services which leads towards consumer satisfaction. Among all the best practices, the most relevant...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/7889/1/s901523_01.pdf https://etd.uum.edu.my/7889/2/s901523_02.pdf |
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