The role of customer relationship management, service quality and innovation as sources of brand equity development
In the highly competitive medical tourism market environment of today, Brand Equity (BE) could become a competitive edge for survival for service providers. In general, medical tourism has been perceived to have a low BE, especially in Jordan. The contribution of Customer Relationship Management (CR...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2018
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| Online Access: | https://etd.uum.edu.my/7919/1/s95847_01.pdf https://etd.uum.edu.my/7919/2/s95847_02.pdf |
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