Antecedents and consequences of relationship quality among Malaysians online entrepreneurs
Relationship marketing has been viewed as being imperative to the success of business firms in line with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. In response to this, relationship quality plays a vital role in shaping the business r...
Saved in:
Main Author: | Munirah, Khamarudin |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2018
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/8016/1/s92941_01.pdf https://etd.uum.edu.my/8016/2/s92941_02.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Evaluating the antecedents of entrepreneurs' Al-Falah (success) in Kedah
by: Siti Nadirah, Mohammad Nawawi
Published: (2019) -
Antecedents of livelihood of entrepreneurs at the disaster-hit areas of Sindh, Pakistan.
by: Kazi, Abdul Ghafoor
Published: (2017) -
Mediating role of resilience in the relationships of social capital, commitment and career success of entrepreneurs in Nigeria
by: Isyaku, Salisu
Published: (2018) -
The Impact of Personality Traits and Knowledge on Entrepreneur Performance
by: Wan Farha, Wan Zulkiffli
Published: (2009) -
Micro-Entrepreneur: Motivations, Challenges and Success Factors
by: Kalimah, Shahidan
Published: (2011)