Integrated marketing communication capability: an investigation in the consumer market of Pakistan
Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8041/1/s901201_01.pdf https://etd.uum.edu.my/8041/2/s901201_02.pdf |
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