Integrated marketing communication capability: an investigation in the consumer market of Pakistan

Integrated marketing communication capability: an investigation in the consumer market of Pakistan

Every performance-oriented organization requires proper Integrated Marketing Communication (IMC) to communicate and persuade its stakeholders. Firms capable of effective planning and implementing IMC activities yield the benefits of better Campaign Effectiveness and Brand Market Performance. However...

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书目详细资料
主要作者:	Ahmad, Ayaz
格式:	Thesis
语言:	eng eng
出版:	2019
主题:	HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/8041/1/s901201_01.pdf https://etd.uum.edu.my/8041/2/s901201_02.pdf
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