The role of environmental belief factors and personal norms on organic food purchase intentions

This study focused on environmental belief relating factors that drive personal norms and purchase intentions towards organic food in Pakistan. The study differentiates itself from other similar studies by examining the mediating role of consumer personal norms in developing country setting. It also...

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Main Author:	Abbas, Yawar
Format:	Thesis
Language:	eng eng
Published:	2019
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8092/1/s902729_01.pdf https://etd.uum.edu.my/8092/2/s902729_02.pdf
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id	my-uum-etd.8092
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Perumal, Selvan Mohd Fauzi, Waida Irani
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Abbas, Yawar The role of environmental belief factors and personal norms on organic food purchase intentions
description	This study focused on environmental belief relating factors that drive personal norms and purchase intentions towards organic food in Pakistan. The study differentiates itself from other similar studies by examining the mediating role of consumer personal norms in developing country setting. It also tests the moderating role of consumer willingness to pay and subjective knowledge towards organic food purchase intentions. Following a cross-sectional study design, data was collected from consumers in five cities of Pakistan. 540 individual respondents were selected using proportionate multi-stage sampling and data was collected using mall intercept questionnaires. The study utilised partial least square structure equation modelling analysis. The results found that awareness of consequences, injunctive social norms, and environmental self-identity are direct predictors of both consumer personal norms and purchase intentions towards organic food in Pakistan. Whereas, environmental concern predicts purchase intentions directly. The results supported the mediating role of personal norms between awareness of consequences, injunctive social norms, environmental self-identity, aspiration of responsibility and purchase intentions. Furthermore, willingness to pay moderates between consumer personal norms and purchase intentions. The results of this study provide important insights to organic food researchers, marketers and policy makers. The organic food marketers can get guidance to design effective marketing strategies by focusing on environmental belief relating factors. Whereas, policy makers can enhance organic food growth in the country by following the study recommendations. The study also highlights the implications and limitations of the study as well as the suggestions for future research.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abbas, Yawar
author_facet	Abbas, Yawar
author_sort	Abbas, Yawar
title	The role of environmental belief factors and personal norms on organic food purchase intentions
title_short	The role of environmental belief factors and personal norms on organic food purchase intentions
title_full	The role of environmental belief factors and personal norms on organic food purchase intentions
title_fullStr	The role of environmental belief factors and personal norms on organic food purchase intentions
title_full_unstemmed	The role of environmental belief factors and personal norms on organic food purchase intentions
title_sort	role of environmental belief factors and personal norms on organic food purchase intentions
granting_institution	Universiti Utara Malaysia
granting_department	School of Business Management
publishDate	2019
url	https://etd.uum.edu.my/8092/1/s902729_01.pdf https://etd.uum.edu.my/8092/2/s902729_02.pdf
_version_	1776103696086597632
spelling	my-uum-etd.80922023-03-14T01:49:35Z The role of environmental belief factors and personal norms on organic food purchase intentions 2019 Abbas, Yawar Perumal, Selvan Mohd Fauzi, Waida Irani School of Business Management School of Business Management HF5415.33 Consumer Behavior. This study focused on environmental belief relating factors that drive personal norms and purchase intentions towards organic food in Pakistan. The study differentiates itself from other similar studies by examining the mediating role of consumer personal norms in developing country setting. It also tests the moderating role of consumer willingness to pay and subjective knowledge towards organic food purchase intentions. Following a cross-sectional study design, data was collected from consumers in five cities of Pakistan. 540 individual respondents were selected using proportionate multi-stage sampling and data was collected using mall intercept questionnaires. The study utilised partial least square structure equation modelling analysis. The results found that awareness of consequences, injunctive social norms, and environmental self-identity are direct predictors of both consumer personal norms and purchase intentions towards organic food in Pakistan. Whereas, environmental concern predicts purchase intentions directly. The results supported the mediating role of personal norms between awareness of consequences, injunctive social norms, environmental self-identity, aspiration of responsibility and purchase intentions. Furthermore, willingness to pay moderates between consumer personal norms and purchase intentions. The results of this study provide important insights to organic food researchers, marketers and policy makers. The organic food marketers can get guidance to design effective marketing strategies by focusing on environmental belief relating factors. Whereas, policy makers can enhance organic food growth in the country by following the study recommendations. The study also highlights the implications and limitations of the study as well as the suggestions for future research. 2019 Thesis https://etd.uum.edu.my/8092/ https://etd.uum.edu.my/8092/1/s902729_01.pdf text eng public https://etd.uum.edu.my/8092/2/s902729_02.pdf text eng public phd doctoral Universiti Utara Malaysia Abrahamse, W., & Steg, L. (2011). Factors related to household energy use and intention to reduce it: The role of psychological and socio-demographic variables. Human Ecology Review, 30-40. Abrahamse, W., Steg, L., Gifford, R., & Vlek, C. (2009). Factors influencing car use for commuting and the intention to reduce it: a question of self-interest or morality? Transportation Research Part F: Traffic Psychology and Behaviour, 12(4), 317-324. Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). 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