The role of environmental belief factors and personal norms on organic food purchase intentions
This study focused on environmental belief relating factors that drive personal norms and purchase intentions towards organic food in Pakistan. The study differentiates itself from other similar studies by examining the mediating role of consumer personal norms in developing country setting. It also...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8092/1/s902729_01.pdf https://etd.uum.edu.my/8092/2/s902729_02.pdf |
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