Factors influencing the adoption of social media for marketing purposes among women entrepreneurs

The purpose of the study is to explore the influence of entrepreneurs’ personality, social media benefits, social media importance, consumers’ engagement, and marketing outcomes on social media adoption among women entrepreneurs. A conceptual model was established based on existing literature to tes...

Full description

Saved in:
Bibliographic Details
Main Author: Anis Nadisah, Ramli
Format: Thesis
Language:eng
eng
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/8203/1/s823863_01.pdf
https://etd.uum.edu.my/8203/2/s823863_02.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items