Customer loyalty and the effects of commitment towards suppliers in Malaysian electrical and electronics manufacturing industry

Customer loyalty and the effects of commitment towards suppliers in Malaysian electrical and electronics manufacturing industry

This study investigates the influences of product quality, and prominent relational elements, namely trust, cooperation, and communication, on customer loyalty, and mediating effects of commitment in Malaysian electrical and electronics manufacturing industry. The study utilizes quantitative methodo...

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书目详细资料
主要作者:	Leong, Soon Chee
格式:	Thesis
语言:	eng eng eng
出版:	2019
主题:	HD28-70 Management Industrial Management
在线阅读:	https://etd.uum.edu.my/8353/1/Deposit%20Permission_s900529.pdf https://etd.uum.edu.my/8353/2/s900529_01.pdf https://etd.uum.edu.my/8353/3/s900529%20references.docx
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