Customer loyalty and the effects of commitment towards suppliers in Malaysian electrical and electronics manufacturing industry
This study investigates the influences of product quality, and prominent relational elements, namely trust, cooperation, and communication, on customer loyalty, and mediating effects of commitment in Malaysian electrical and electronics manufacturing industry. The study utilizes quantitative methodo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8353/1/Deposit%20Permission_s900529.pdf https://etd.uum.edu.my/8353/2/s900529_01.pdf https://etd.uum.edu.my/8353/3/s900529%20references.docx |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!