Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support

Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination...

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Main Author:	Muhamad Hafizi, Sulaiman
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/8540/1/s95180_01.pdf https://etd.uum.edu.my/8540/2/s95180_02.pdf https://etd.uum.edu.my/8540/3/s95180_references.docx
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id	my-uum-etd.8540
record_format	uketd_dc
spelling	my-uum-etd.85402022-05-09T06:38:12Z Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support 2019 Muhamad Hafizi, Sulaiman Ku Ishak, Awanis Mohamad, Armanurah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination or ceased operations problems. Therefore, Bumiputera franchisees retention is crucial to ensure franchise business continuity and long-term business success. Furthermore, previous researchers accentuated the relationships between franchisor support, franchisor brand and franchisor franchise system and franchisees retention in the franchising business. Hence, this study examines the relationship between franchisor support, franchisor brand, franchisor franchise system and Bumiputera franchisees retention in the Malaysia franchising business. The study also examines the moderating effect of government support. The sequential explanatory mixed method was used. Data was collected through a survey and interviews. A hundred and twenty-five Bumiputera franchisees were involved for the quantitative phase, whilst for the qualitative phase, semi-structured interviews were conducted on six Bumiputera franchisees to further explain the result of the quantitative statistical analysis. Overall, the finding indicated that franchisor support, franchisor brand, franchisor franchising system, government support and Bumiputera franchisees retention were significantly related. However, only the franchisor franchise system significantly predicted Bumiputera franchisees retention while other variables did not. In fact, the result also identified that government support was irrelevant and did not play moderating role in contributing towards Bumiputera franchisees’ retention. Hence, in order to ensure business franchise retention, it is important for the franchisor to foster and nurture an effective franchisor franchise system. Furthermore, it is essential for government to frequently review the supports in at least three to five years to ensure effective and successful outcomes especially to franchisees. Finally, this study has gave future research opportunities to explore into more specific area such indexes or dimensions in each study variable. 2019 Thesis https://etd.uum.edu.my/8540/ https://etd.uum.edu.my/8540/1/s95180_01.pdf text eng public https://etd.uum.edu.my/8540/2/s95180_02.pdf text eng public https://etd.uum.edu.my/8540/3/s95180_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ku Ishak, Awanis Mohamad, Armanurah
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Muhamad Hafizi, Sulaiman Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
description	Franchising business plays an important role in enhancing Malaysia’s economic and social growth as it assists to develop and nurture Bumiputera entrepreneurs. However, recently, franchising business is not growing as expected as more local franchising businesses are confronting business termination or ceased operations problems. Therefore, Bumiputera franchisees retention is crucial to ensure franchise business continuity and long-term business success. Furthermore, previous researchers accentuated the relationships between franchisor support, franchisor brand and franchisor franchise system and franchisees retention in the franchising business. Hence, this study examines the relationship between franchisor support, franchisor brand, franchisor franchise system and Bumiputera franchisees retention in the Malaysia franchising business. The study also examines the moderating effect of government support. The sequential explanatory mixed method was used. Data was collected through a survey and interviews. A hundred and twenty-five Bumiputera franchisees were involved for the quantitative phase, whilst for the qualitative phase, semi-structured interviews were conducted on six Bumiputera franchisees to further explain the result of the quantitative statistical analysis. Overall, the finding indicated that franchisor support, franchisor brand, franchisor franchising system, government support and Bumiputera franchisees retention were significantly related. However, only the franchisor franchise system significantly predicted Bumiputera franchisees retention while other variables did not. In fact, the result also identified that government support was irrelevant and did not play moderating role in contributing towards Bumiputera franchisees’ retention. Hence, in order to ensure business franchise retention, it is important for the franchisor to foster and nurture an effective franchisor franchise system. Furthermore, it is essential for government to frequently review the supports in at least three to five years to ensure effective and successful outcomes especially to franchisees. Finally, this study has gave future research opportunities to explore into more specific area such indexes or dimensions in each study variable.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Muhamad Hafizi, Sulaiman
author_facet	Muhamad Hafizi, Sulaiman
author_sort	Muhamad Hafizi, Sulaiman
title	Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
title_short	Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
title_full	Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
title_fullStr	Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
title_full_unstemmed	Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support
title_sort	bumiputera franchisees retention in malaysia franchising industry: the moderating effect of government support
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/8540/1/s95180_01.pdf https://etd.uum.edu.my/8540/2/s95180_02.pdf https://etd.uum.edu.my/8540/3/s95180_references.docx
_version_	1747828409235406848

Bumiputera franchisees retention in Malaysia franchising industry: the moderating effect of government support

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