Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia

Tourist behavioural intention research is a vital perspective in nature-based tourism destination that requires continuous efforts to identify factors that bring tourists back to destinations. Every destination has different features and characters to be offered for travellers to experiences the uni...

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Main Author:	Mohd Rahimi, Abdul Halim
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8619/1/s95367_01.pdf https://etd.uum.edu.my/8619/2/s95367_02.pdf https://etd.uum.edu.my/8619/3/s95367_references.docx
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id	my-uum-etd.8619
record_format	uketd_dc
spelling	my-uum-etd.86192023-04-10T02:11:27Z Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia 2020 Mohd Rahimi, Abdul Halim Ku Ishak, Awanis Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Tourist behavioural intention research is a vital perspective in nature-based tourism destination that requires continuous efforts to identify factors that bring tourists back to destinations. Every destination has different features and characters to be offered for travellers to experiences the uniqueness of destinations to meet the needs and purpose of their visit. The lessening number of tourist arrival for the recent years to Taman Negara Kuala Tahan has giving impact towards local economic and affect various stakeholders operating their business at the destination. Therefore, the Stimulus Organism Response (SOR) theory is used to examine the relationship between destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention in Taman Negara Kuala Tahan, Malaysia. This study applied a purposive sampling method and 350 respondents involved in this study. Structural Equation Modeling (SEM) with Partial Least Square (PLS) version 3.2.7 through second-order factor has been used to test the relationship and effect between the variables in this study. The findings found that the destination quality services have a positive relationship with the tourist satisfaction, tourist perceived value and negative relationship with the tourist behavioural intention. Tourist satisfaction as a mediating factor was found positive between destination service quality and tourist behavioural intention and the tourist perceived value as a moderating factor was found negative destination service quality and tourist behavioural intention. The results also show that the level of destination service quality, tourist satisfaction, tourist perceived value and the level of tourist behavioural intentions is high towards the destination. Based on the illustration of the compatibility of PLS 3.2.7 statistical analysis, the research findings provide useful information to understand more about the quality research of services in nature tourism that focus on the context of Taman Negara Malaysia. These findings also provide guidelines for tour operators, stakeholders and local authorities to manage the destinations from tourist perspectives to improve the level of service delivery in the destination. 2020 Thesis https://etd.uum.edu.my/8619/ https://etd.uum.edu.my/8619/1/s95367_01.pdf text eng public https://etd.uum.edu.my/8619/2/s95367_02.pdf text eng public https://etd.uum.edu.my/8619/3/s95367_references.docx text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Ku Ishak, Awanis
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Mohd Rahimi, Abdul Halim Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
description	Tourist behavioural intention research is a vital perspective in nature-based tourism destination that requires continuous efforts to identify factors that bring tourists back to destinations. Every destination has different features and characters to be offered for travellers to experiences the uniqueness of destinations to meet the needs and purpose of their visit. The lessening number of tourist arrival for the recent years to Taman Negara Kuala Tahan has giving impact towards local economic and affect various stakeholders operating their business at the destination. Therefore, the Stimulus Organism Response (SOR) theory is used to examine the relationship between destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention in Taman Negara Kuala Tahan, Malaysia. This study applied a purposive sampling method and 350 respondents involved in this study. Structural Equation Modeling (SEM) with Partial Least Square (PLS) version 3.2.7 through second-order factor has been used to test the relationship and effect between the variables in this study. The findings found that the destination quality services have a positive relationship with the tourist satisfaction, tourist perceived value and negative relationship with the tourist behavioural intention. Tourist satisfaction as a mediating factor was found positive between destination service quality and tourist behavioural intention and the tourist perceived value as a moderating factor was found negative destination service quality and tourist behavioural intention. The results also show that the level of destination service quality, tourist satisfaction, tourist perceived value and the level of tourist behavioural intentions is high towards the destination. Based on the illustration of the compatibility of PLS 3.2.7 statistical analysis, the research findings provide useful information to understand more about the quality research of services in nature tourism that focus on the context of Taman Negara Malaysia. These findings also provide guidelines for tour operators, stakeholders and local authorities to manage the destinations from tourist perspectives to improve the level of service delivery in the destination.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Mohd Rahimi, Abdul Halim
author_facet	Mohd Rahimi, Abdul Halim
author_sort	Mohd Rahimi, Abdul Halim
title	Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
title_short	Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
title_full	Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
title_fullStr	Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
title_full_unstemmed	Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia
title_sort	destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at kuala tahan national park, malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/8619/1/s95367_01.pdf https://etd.uum.edu.my/8619/2/s95367_02.pdf https://etd.uum.edu.my/8619/3/s95367_references.docx
_version_	1776103701446918144

Destination service quality, tourist satisfaction, tourist perceived value and tourist behavioural intention at Kuala Tahan National Park, Malaysia

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