Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes
The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizati...
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2020
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| Online Access: | https://etd.uum.edu.my/9223/1/s825881_01.pdf https://etd.uum.edu.my/9223/2/s825881_02.pdf https://etd.uum.edu.my/9223/3/s825881_references.docx |
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my-uum-etd.92232024-03-19T00:50:14Z Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes 2020 Siti Wajaton Adha, Muhamad Abdul Nakib Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business School of Business Management HF5001-6182 Business The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizational ambidexterity, and growth strategy (product development strategy, market development strategy, and market penetration strategy) and firm success among beauty and health of Small and Medium-Sized enterprises (SMEs) in northern region, Malaysia. This research used a survey method, then analyzed by using a descriptive analysis, correlation, and regression analysis. The analysis data were collected from 384 questionnaires that distributed to beauty and health SME owners and managers in northern Malaysia. A total of 123 respondents were returned and used for the analysis of the study. The findings showed that two hypotheses (H2 and H3b) were accepted. While, another three hypotheses (H1, H3a and H3c) were rejected. This research finding provides contributions to theories as well as to practitioners specifically in beauty and health SMEs. In future research, this study should be expanded with other variables or other types of industries to gain a deeper understanding of SMEs success. 2020 Thesis https://etd.uum.edu.my/9223/ https://etd.uum.edu.my/9223/1/s825881_01.pdf text eng public https://etd.uum.edu.my/9223/2/s825881_02.pdf text eng public https://etd.uum.edu.my/9223/3/s825881_references.docx text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng eng |
| advisor |
Ahmad Arshad, Darwina |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Siti Wajaton Adha, Muhamad Abdul Nakib Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| description |
The beauty and health market in Malaysia are growing fast. Health and beauty businesses are not only serving to boost the economy of the country, but they also create job opportunities to people. The purpose of this research is to investigate the relationship between intellectual capital, organizational ambidexterity, and growth strategy (product development strategy, market development strategy, and market penetration strategy) and firm success among beauty and health of Small and Medium-Sized enterprises (SMEs) in northern region, Malaysia. This research used a survey method, then analyzed by using a descriptive analysis, correlation, and regression analysis. The analysis data were collected from 384 questionnaires that distributed to beauty and health SME owners and managers in northern Malaysia. A total of 123 respondents were returned and used for the analysis of the study. The findings showed that two hypotheses (H2 and H3b) were accepted. While, another three hypotheses (H1, H3a and H3c) were rejected. This research finding provides contributions to theories as well as to practitioners specifically in beauty and health SMEs. In future research, this study should be expanded with other variables or other types of industries to gain a deeper understanding of SMEs success. |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Siti Wajaton Adha, Muhamad Abdul Nakib |
| author_facet |
Siti Wajaton Adha, Muhamad Abdul Nakib |
| author_sort |
Siti Wajaton Adha, Muhamad Abdul Nakib |
| title |
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| title_short |
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| title_full |
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| title_fullStr |
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| title_full_unstemmed |
Understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| title_sort |
understanding intellectual capital, organizational ambidexterity, growth strategy and firm success among beauty and health smes |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Othman Yeop Abdullah Graduate School of Business |
| publishDate |
2020 |
| url |
https://etd.uum.edu.my/9223/1/s825881_01.pdf https://etd.uum.edu.my/9223/2/s825881_02.pdf https://etd.uum.edu.my/9223/3/s825881_references.docx |
| _version_ |
1794023740562997248 |