Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia

Muslim-friendly tourism is now growing rapidly and is in high demand in Malaysia, especially for tourists from the Middle East. In relation to Muslim-friendly tourism, it is recorded that Millennials among the largest number of Muslim-friendly hotel guest. Although the demand for Muslim-friendly hot...

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Main Author:	Nursyahindah, Azhaar
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	G154.9-155.8 Travel and state Tourism HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/9312/1/s825914_01.pdf https://etd.uum.edu.my/9312/2/s825914_02.pdf https://etd.uum.edu.my/9312/3/s825914_references.docx
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id	my-uum-etd.9312
record_format	uketd_dc
spelling	my-uum-etd.93122024-01-14T07:52:49Z Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia 2020 Nursyahindah, Azhaar Shaari, Hasnizam Othman Yeop Abdullah Graduate School of Business School of Business Management G154.9-155.8 Travel and state. Tourism HF5001-6182 Business Muslim-friendly tourism is now growing rapidly and is in high demand in Malaysia, especially for tourists from the Middle East. In relation to Muslim-friendly tourism, it is recorded that Millennials among the largest number of Muslim-friendly hotel guest. Although the demand for Muslim-friendly hotels is increasing, there is still insufficient data on the factors that can influence and affect the intention to patronage Muslim-friendly hotels among Millennials in Malaysia. Therefore, this study aims to determine the important factors related to the intention to patronage Muslim-friendly hotels among Millennials in Malaysia by using Theory of Planned Behavior (TPB). The independent variables of this study comprise the attitude towards Muslim-friendly hotels, halal awareness, e-WOM, brand image and religiosity. The dependent variable is patronage intention to Muslim-friendly hotels. The quantitative research method via Google form questionnaire was used as the research instrument to collect data. A total of 335 samples were randomly selected from UUM postgraduate students. The collected data were analysed by using Statistical Packages for Social Science version 26.0 (SPSS 26.0). The reliability test, normality test, descriptive test, Pearson correlation and multiple linear regression had been employed in this study. The Pearson correlation and multiple linear regression were used to test the relationship between independent variables and dependent variables. The results revealed positive and significant influence between attitude towards Muslim-friendly hotels, halal awareness, e-WOM, brand image dan religiosity with patronage intention to Muslim-friendly hotels. Finally, the contributions for practicality and academicians and some recommendations for future research were discussed. 2020 Thesis https://etd.uum.edu.my/9312/ https://etd.uum.edu.my/9312/1/s825914_01.pdf text eng public https://etd.uum.edu.my/9312/2/s825914_02.pdf text eng public https://etd.uum.edu.my/9312/3/s825914_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Shaari, Hasnizam
topic	G154.9-155.8 Travel and state Tourism HF5001-6182 Business
spellingShingle	G154.9-155.8 Travel and state Tourism HF5001-6182 Business Nursyahindah, Azhaar Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
description	Muslim-friendly tourism is now growing rapidly and is in high demand in Malaysia, especially for tourists from the Middle East. In relation to Muslim-friendly tourism, it is recorded that Millennials among the largest number of Muslim-friendly hotel guest. Although the demand for Muslim-friendly hotels is increasing, there is still insufficient data on the factors that can influence and affect the intention to patronage Muslim-friendly hotels among Millennials in Malaysia. Therefore, this study aims to determine the important factors related to the intention to patronage Muslim-friendly hotels among Millennials in Malaysia by using Theory of Planned Behavior (TPB). The independent variables of this study comprise the attitude towards Muslim-friendly hotels, halal awareness, e-WOM, brand image and religiosity. The dependent variable is patronage intention to Muslim-friendly hotels. The quantitative research method via Google form questionnaire was used as the research instrument to collect data. A total of 335 samples were randomly selected from UUM postgraduate students. The collected data were analysed by using Statistical Packages for Social Science version 26.0 (SPSS 26.0). The reliability test, normality test, descriptive test, Pearson correlation and multiple linear regression had been employed in this study. The Pearson correlation and multiple linear regression were used to test the relationship between independent variables and dependent variables. The results revealed positive and significant influence between attitude towards Muslim-friendly hotels, halal awareness, e-WOM, brand image dan religiosity with patronage intention to Muslim-friendly hotels. Finally, the contributions for practicality and academicians and some recommendations for future research were discussed.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nursyahindah, Azhaar
author_facet	Nursyahindah, Azhaar
author_sort	Nursyahindah, Azhaar
title	Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
title_short	Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
title_full	Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
title_fullStr	Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
title_full_unstemmed	Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia
title_sort	intention to patronage muslim friendly hotel among millennials in northern region of malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9312/1/s825914_01.pdf https://etd.uum.edu.my/9312/2/s825914_02.pdf https://etd.uum.edu.my/9312/3/s825914_references.docx
_version_	1794023745711505408

Intention to patronage muslim friendly hotel among millennials in northern region of Malaysia

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