Consumer’s perception towards mobile wallet adoption in Malaysia

This paper attempts to delve upon mobile wallet adoption under consumers’ perception in Malaysia context. Technology Acceptance Model has been recruited as base in exploring the relationship of perceived ease of use, perceived usefulness and subjective norm towards the behavioural intention in adopt...

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Main Author:	Chow, Qian Yi
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	HF5001-6182 Business TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/9322/1/s826257_01.pdf https://etd.uum.edu.my/9322/2/s826257_02.pdf https://etd.uum.edu.my/9322/3/s826257_references.docx
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id	my-uum-etd.9322
record_format	uketd_dc
spelling	my-uum-etd.93222024-07-22T08:24:36Z Consumer’s perception towards mobile wallet adoption in Malaysia 2020 Chow, Qian Yi Soo, Hooi Sin Othman Yeop Abdullah Graduate School of Business School of Business Management HF5001-6182 Business TK6570 Mobile Communication System. This paper attempts to delve upon mobile wallet adoption under consumers’ perception in Malaysia context. Technology Acceptance Model has been recruited as base in exploring the relationship of perceived ease of use, perceived usefulness and subjective norm towards the behavioural intention in adopting mobile wallets. A quantitative approach has been used to gather the data via questionnaire. With snowball sampling technique, the data were being accumulated from 168 respondents with varying background and analysed by SPSS. The result proclaimed perceived ease of use, perceived usefulness and subjective norm to have significant positive effect on intention. The output of present study has contributed to fill the potential knowledge gap vastly remain undiscovered, refreshed the existing intention on adoption literature which benefits to mobile payment industry and lift up the awareness of various consumers on mobile wallet existence in such developing nation. 2020 Thesis https://etd.uum.edu.my/9322/ https://etd.uum.edu.my/9322/1/s826257_01.pdf text eng public https://etd.uum.edu.my/9322/2/s826257_02.pdf text eng public https://etd.uum.edu.my/9322/3/s826257_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Soo, Hooi Sin
topic	HF5001-6182 Business TK6570 Mobile Communication System.
spellingShingle	HF5001-6182 Business TK6570 Mobile Communication System. Chow, Qian Yi Consumer’s perception towards mobile wallet adoption in Malaysia
description	This paper attempts to delve upon mobile wallet adoption under consumers’ perception in Malaysia context. Technology Acceptance Model has been recruited as base in exploring the relationship of perceived ease of use, perceived usefulness and subjective norm towards the behavioural intention in adopting mobile wallets. A quantitative approach has been used to gather the data via questionnaire. With snowball sampling technique, the data were being accumulated from 168 respondents with varying background and analysed by SPSS. The result proclaimed perceived ease of use, perceived usefulness and subjective norm to have significant positive effect on intention. The output of present study has contributed to fill the potential knowledge gap vastly remain undiscovered, refreshed the existing intention on adoption literature which benefits to mobile payment industry and lift up the awareness of various consumers on mobile wallet existence in such developing nation.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Chow, Qian Yi
author_facet	Chow, Qian Yi
author_sort	Chow, Qian Yi
title	Consumer’s perception towards mobile wallet adoption in Malaysia
title_short	Consumer’s perception towards mobile wallet adoption in Malaysia
title_full	Consumer’s perception towards mobile wallet adoption in Malaysia
title_fullStr	Consumer’s perception towards mobile wallet adoption in Malaysia
title_full_unstemmed	Consumer’s perception towards mobile wallet adoption in Malaysia
title_sort	consumer’s perception towards mobile wallet adoption in malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/9322/1/s826257_01.pdf https://etd.uum.edu.my/9322/2/s826257_02.pdf https://etd.uum.edu.my/9322/3/s826257_references.docx
_version_	1811772588622348288

Consumer’s perception towards mobile wallet adoption in Malaysia

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