Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
Globally, the automobile industry is under immense competitive pressures with a pressing need to develop marketing strategies to effectively engage customers and compete in the market. However, sheer paucity exists in the research literature to address the mounting competitive pressures in the autom...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9866/1/s902514_01.pdf https://etd.uum.edu.my/9866/2/s902514_02.pdf https://etd.uum.edu.my/9866/3/references_s902514.docx |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!