The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia
This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf https://etd.uum.edu.my/9899/2/s95489_01.pdf |
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