The effect of marketing competency, organizational culture on business strategy and performance of pharmaceutical retailers in peninsular Malaysia

This study was an attempt to examine the effect of moderating factor variables namely, marketing competency and organizational culture on the relationship between business strategy and performance of pharmaceutical retailers. This study used contingency models and the study approach was quantitative...

全面介绍

Saved in:
书目详细资料
主要作者: Usry, Abdullah
格式: Thesis
语言:eng
eng
出版: 2021
主题:
在线阅读:https://etd.uum.edu.my/9899/1/permission%20to%20deposit-grant%20the%20permission-95489.pdf
https://etd.uum.edu.my/9899/2/s95489_01.pdf
标签: 添加标签
没有标签, 成为第一个标记此记录!