Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing

Globalization is reshaping the international business landscape and shifting traditional work structures to a more flexible, dynamic, and virtual work structure. — This has led to the use of Global Virtual Team (GVT) —which has become a common working structure in most organisations, with email bein...

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Main Author:	Nursakirah, Ab Rahman Muton
Format:	Thesis
Language:	eng eng eng
Published:	2022
Subjects:	T58.5-58.64 Information technology
Online Access:	https://etd.uum.edu.my/9935/1/depositpermission-allow-not%20allow_s900214.pdf https://etd.uum.edu.my/9935/2/s900214_01.pdf https://etd.uum.edu.my/9935/3/s900214_02.pdf
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id	my-uum-etd.9935
record_format	uketd_dc
spelling	my-uum-etd.99352022-10-05T09:07:12Z Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing 2022 Nursakirah, Ab Rahman Muton Abdul Talib, Asmat Nizam Zakaria, Norhayati Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government T58.5-58.64 Information technology Globalization is reshaping the international business landscape and shifting traditional work structures to a more flexible, dynamic, and virtual work structure. — This has led to the use of Global Virtual Team (GVT) —which has become a common working structure in most organisations, with email being the most popular medium for global virtual teams to bridge the language barrier gap. However, cultural diversity has resulted in miscommunication, which has had an impact on the virtual business environment. Despite the absence of face-to-face interaction and a diverse cultural background, virtual team members could adjust their communicative behaviour to account for the lack of nonverbal cues and cultural differences. The cross-cultural code-switching concept, which refers to the shifting of behaviour when people communicate in a foreign setting, served as the foundation for this study, which aimed to explore and understand the cross-cultural code-switching process of high-context GVT members. Twenty-two (n=22) Malaysian employees who participated in a GVT were interviewed for the study. The qualitative research method with semi-structured online interviews was used to collect data. To gain a better understanding of the cross-cultural code-switching process, the data was analysed using a qualitative content analysis with an inductive approach. The findings revealed that high context GVT members switched cross-cultural codes in three stages: initiation, convergence switching, and internalisation. It also discovered the cultural factors and reasons for the switch, as well as the challenges that high context GVT members faced when switching communication styles. This study theoretically extended Hall's cultural context in a virtual setting and bridged Molinsky's cross-cultural code-switching model with intercultural communication theory. In practical sense, this study proposed a cross-cultural code-switching training for effective intercultural communication in a virtual setting. This that would help various GVT stakeholders, including Human Resource managers and GVT project leaders to communicate more effectively with people from other cultures. 2022 Thesis https://etd.uum.edu.my/9935/ https://etd.uum.edu.my/9935/1/depositpermission-allow-not%20allow_s900214.pdf text eng staffonly https://etd.uum.edu.my/9935/2/s900214_01.pdf text eng public https://etd.uum.edu.my/9935/3/s900214_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abdul Talib, Asmat Nizam Zakaria, Norhayati
topic	T58.5-58.64 Information technology
spellingShingle	T58.5-58.64 Information technology Nursakirah, Ab Rahman Muton Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
description	Globalization is reshaping the international business landscape and shifting traditional work structures to a more flexible, dynamic, and virtual work structure. — This has led to the use of Global Virtual Team (GVT) —which has become a common working structure in most organisations, with email being the most popular medium for global virtual teams to bridge the language barrier gap. However, cultural diversity has resulted in miscommunication, which has had an impact on the virtual business environment. Despite the absence of face-to-face interaction and a diverse cultural background, virtual team members could adjust their communicative behaviour to account for the lack of nonverbal cues and cultural differences. The cross-cultural code-switching concept, which refers to the shifting of behaviour when people communicate in a foreign setting, served as the foundation for this study, which aimed to explore and understand the cross-cultural code-switching process of high-context GVT members. Twenty-two (n=22) Malaysian employees who participated in a GVT were interviewed for the study. The qualitative research method with semi-structured online interviews was used to collect data. To gain a better understanding of the cross-cultural code-switching process, the data was analysed using a qualitative content analysis with an inductive approach. The findings revealed that high context GVT members switched cross-cultural codes in three stages: initiation, convergence switching, and internalisation. It also discovered the cultural factors and reasons for the switch, as well as the challenges that high context GVT members faced when switching communication styles. This study theoretically extended Hall's cultural context in a virtual setting and bridged Molinsky's cross-cultural code-switching model with intercultural communication theory. In practical sense, this study proposed a cross-cultural code-switching training for effective intercultural communication in a virtual setting. This that would help various GVT stakeholders, including Human Resource managers and GVT project leaders to communicate more effectively with people from other cultures.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Nursakirah, Ab Rahman Muton
author_facet	Nursakirah, Ab Rahman Muton
author_sort	Nursakirah, Ab Rahman Muton
title	Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
title_short	Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
title_full	Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
title_fullStr	Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
title_full_unstemmed	Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
title_sort	understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2022
url	https://etd.uum.edu.my/9935/1/depositpermission-allow-not%20allow_s900214.pdf https://etd.uum.edu.my/9935/2/s900214_01.pdf https://etd.uum.edu.my/9935/3/s900214_02.pdf
_version_	1747828704359219200

Understanding the process of cross-cultural code switching of global virtual teams in knowledge sharing

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