The effects of privacy awareness, security concerns and trust on information sharing in social media among public university students in Selangor
<p>The purpose of this research was to determine the effect of privacy awareness on</p><p>security concerns, the effect of privacy awareness and security concerns on trust and</p><p>the effect of privacy awareness, security concer...
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| Format: | thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=10237 |
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| Summary: | <p>The purpose of this research was to determine the effect of privacy awareness on</p><p>security concerns, the effect of privacy awareness and security concerns on trust and</p><p>the effect of privacy awareness, security concerns and trust on information sharing in</p><p>the social media platform. This study employed a quantitative method. Data were</p><p>collected from a sample of 373 public university students, in the age range of 18 to 29</p><p>years old in Selangor using an online questionnaire. To analyze the data, descriptive</p><p>analysis and covariance-based structural equation modeling (CB-SEM) were used.</p><p>Based on the R2 value, 17.0 per cent of the total variance in security concerns (SC) is</p><p>explained by privacy awareness (PA), 6.0 per cent of the variance in the trust is</p><p>explained by PA and SC, while 27.0 per cent of the variance in information sharing</p><p>(IS) is explained by PA, SC and trust. The findings showed the significant positive</p><p>effects of PA on trust (=0.273, p<0.05), trust on IS (=0.447, p<0.001), and PA on</p><p>SC (=0.464, p<0.001). The findings also indicated the significant negative effect of</p><p>SC on trust (=-0.227, p<0.05) and PA on IS (=-0.400, p<0.001). The effect of SC</p><p>on IS (=-0.020, p>0.1) is not significant. In conclusion, to promote IS in social</p><p>media platforms, trust is the dominant factor that should be enhanced, in which</p><p>privacy awareness could promote trust, but security concerns weaken the trust. In</p><p>implication, the findings provide the service providers and sellers with useful</p><p>information on the elements of privacy, security and trust that need to be emphasized</p><p>to encourage users to share their information online.</p> |
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