The impact of quality customer service on organizational performance at Abu Dhabi distribution company

<p>This study aimed to determine the impacts of the quality customer service dimensions,</p><p>namely service standardization, customer loyalty, service fairness, customer equity and</p><p>employee training, on the organizational...

Full description

Saved in:
Bibliographic Details
Main Author: Al Shehhi, Yasser Mohamed Abdulla Laha
Format: thesis
Language:eng
Published: 2023
Subjects:
Online Access:https://ir.upsi.edu.my/detailsg.php?det=11437
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:ir.upsi.edu.my:11437
record_format uketd_dc
institution Universiti Pendidikan Sultan Idris
collection UPSI Digital Repository
language eng
topic HD Industries
Land use
Labor
spellingShingle HD Industries
Land use
Labor
Al Shehhi, Yasser Mohamed Abdulla Laha
The impact of quality customer service on organizational performance at Abu Dhabi distribution company
description <p>This study aimed to determine the impacts of the quality customer service dimensions,</p><p>namely service standardization, customer loyalty, service fairness, customer equity and</p><p>employee training, on the organizational performance at Abu Dhabi Distribution</p><p>Company (ADDC). This study adopted a quantitative approach. Data were collected</p><p>from a sample of 385 respondents, who are the customers of ADDC. Data were</p><p>collected using a questionnaire as an instrument. Data collected were analyzed using</p><p>descriptive analysis and multiple linear regression analysis. The findingss showed a</p><p>significant and positive effect of customer loyalty (=0.107, p=0.037) and customer</p><p>equity (=0.181, p=0.000) on organizational performance at the significance level of</p><p>0.05. In conclusion, customer loyalty and customer equity are important dimensions to</p><p>ensure quality customer service and consequently improve organizational performance.</p><p>In implication, the findingss provide that to improve the organizational performance of</p><p>government-owned entities (GOEs), the roles of quality of customer service must be</p><p>emphasized, particularly customer loyalty and equity.</p>
format thesis
qualification_name
qualification_level Master's degree
author Al Shehhi, Yasser Mohamed Abdulla Laha
author_facet Al Shehhi, Yasser Mohamed Abdulla Laha
author_sort Al Shehhi, Yasser Mohamed Abdulla Laha
title The impact of quality customer service on organizational performance at Abu Dhabi distribution company
title_short The impact of quality customer service on organizational performance at Abu Dhabi distribution company
title_full The impact of quality customer service on organizational performance at Abu Dhabi distribution company
title_fullStr The impact of quality customer service on organizational performance at Abu Dhabi distribution company
title_full_unstemmed The impact of quality customer service on organizational performance at Abu Dhabi distribution company
title_sort impact of quality customer service on organizational performance at abu dhabi distribution company
granting_institution Perpustakaan Tuanku Bainun
granting_department Fakulti Pengurusan dan Ekonomi
publishDate 2023
url https://ir.upsi.edu.my/detailsg.php?det=11437
_version_ 1811774768339222528
spelling oai:ir.upsi.edu.my:114372024-09-23 The impact of quality customer service on organizational performance at Abu Dhabi distribution company 2023 Al Shehhi, Yasser Mohamed Abdulla Laha HD Industries. Land use. Labor <p>This study aimed to determine the impacts of the quality customer service dimensions,</p><p>namely service standardization, customer loyalty, service fairness, customer equity and</p><p>employee training, on the organizational performance at Abu Dhabi Distribution</p><p>Company (ADDC). This study adopted a quantitative approach. Data were collected</p><p>from a sample of 385 respondents, who are the customers of ADDC. Data were</p><p>collected using a questionnaire as an instrument. Data collected were analyzed using</p><p>descriptive analysis and multiple linear regression analysis. The findingss showed a</p><p>significant and positive effect of customer loyalty (=0.107, p=0.037) and customer</p><p>equity (=0.181, p=0.000) on organizational performance at the significance level of</p><p>0.05. In conclusion, customer loyalty and customer equity are important dimensions to</p><p>ensure quality customer service and consequently improve organizational performance.</p><p>In implication, the findingss provide that to improve the organizational performance of</p><p>government-owned entities (GOEs), the roles of quality of customer service must be</p><p>emphasized, particularly customer loyalty and equity.</p> 2023 thesis https://ir.upsi.edu.my/detailsg.php?det=11437 https://ir.upsi.edu.my/detailsg.php?det=11437 text eng openAccess Masters Perpustakaan Tuanku Bainun Fakulti Pengurusan dan Ekonomi <p>Abdulahi, B., & Aykan, E. . (2016). Effects of Human Resources Training on Employee Perceived Performance: Comparison of Somalia-Turkiye Telekommunication Bussinesses. . American Book Review, 4.</p><p></p><p>Agus, A. (2019). The core of service quality philosophy lies on the premise that it can bring positive changes in quality-oriented management practices towards enhancing customer satisfaction as well as improving customer loyalty. Semantic Scholar, Corpus ID: 212441991.</p><p></p><p>Al-Ettayyem, R. & Al-Zubi, F. (2015). Investigating the Effect of Total Quality Management Practices on Organizational Performance in the Jordanian Banking Sector. . International Business Research. 8. 10.5539/ibr.v8n3p79. .</p><p></p><p>Alexander F., Atul A. (2014). Pilot testing of a model for insurer-driven, large-scale multicenter simulation training for operating room teams. DOI:10.1097/SLA.0000000000000342, Annals of surgery, 259(3), 403410.</p><p></p><p>Ali, J. (2017). Predicting Mutual Fund Over performance over a nine- year period. Financial Counseling and Planning.</p><p></p><p>Alwadi, A., Nahhas, A., Bosse, S., Jamous, N., & Turowski, K. . (2019). A Modernized Model for Performance Requirements and Their Interdependencies. . 2019 IEEE/ACS 16th International Conference on Computer Systems and Applications (AICCSA), 1-8.</p><p></p><p>Ameen, A.A., Almari, H., & Isaac, O. . (2018). Determining Underlying Factors that Influence Online Social Network Usage Among Public Sector Employees in the UAE.</p><p></p><p>Appelbaum, M., Cooper, H., Kline, R.B., Mayo-Wilson, E., Nezu, A.M., & Rao, S.M. . (2018). Journal article reporting standards for quantitative research in psychology: The APA Publications and Communications Board task force report. .</p><p></p><p>Areni, C. S. (2013). Examining managers theories of how atmospheric music affects perception, behaviour and financial performance. Journal of Retailing and Consumer Services.</p><p></p><p>Arif, Aman, & Aled. (2013). Customer service in the aviation industry - an exploratory analysis of UAE airports. Journal of AirTransport Management, 32, 1--7.</p><p></p><p>Arifin, S. R. (2018). Ethical Considerations in Qualitative Study. International Islamic University, Pahang, Malaysia.</p><p></p><p>Azman, Hafizah, & Ilyani. (2017). Interlinkages between service quality, customer satisfaction and customer loyalty in Malaysia: A case study of Armed Forces Medical Organizations. Malaysian journal of society and space.</p><p></p><p>Azzam, I.A., & Al-Nimri, H. . (2019). Key Performance Indicators and its impact on organization objectives in Jordan contact centers: Case Study: Extensya Customer Service through contact center. Transylvanian Review, 1.</p><p></p><p>Bahadur, W., Aziz, A., & Zulfiqar, S. (2018). Effect of employee empathy on customer satisfaction and loyalty during employeecustomer interactions: The mediating role of customer affective commitment and perceived service quality,. Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1491780-149, January.</p><p></p><p>Barnea, A. a. (2016). Corporate social responsibility as a conflict between shareholders. Working paper. University of Texas. .</p><p></p><p>Bassey, E.I., Bassey, N.E., & Asuquo, O.M. . (2019). Staff Training and development, its impacts on employees performance and organizational productivity in Nigeria.</p><p></p><p>Bayraktar, Tatoglu, Turkyilmaz, Delen, & Zaim. (2012). Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Systems with Applications,. 39(1), 99--106.</p><p></p><p>Belal, A. a. (2017). The Views of Corporate Managers on the Current State of, and Future Prospects for, Social Reporting in Bangladesh: An Engagement-Based Study. Accounting, Auditing Accountability, 20(3): p 472-494. .</p><p></p><p>Bhatti, H.S., Abareshi, A., & Pittayachawan, S. . (2019). Development of a Theoretical Framework for Customer Loyalty in Australia. IRICT.</p><p></p><p>Blessing, Chakrabarti, & Wallace. (1998). An Overview of Descriptive Studies in Relation to a General Design Research Methodology. In: Frankenberger E., Birkhofer H., Badke-Schaub P. (eds) Designers. Springer, London.</p><p></p><p>Boblin, S. L. (2013). Using Stakes Qualitative Case Study Approach to Explore Implementation of Evidence-Based Practice. https://doi.org/10.1177/1049732313502128.</p><p></p><p>Brooks, J.S., Reed, D., & Savage, B.M. . (2016). Taking off with a pilot:the importance of testing research instruments.</p><p></p><p>Brun, I.L., Rajaobelina, L., Ricard, L., & Berthiaume, B. . (2017). Impact of customer experience on loyalty: a multichannel examination. . The Service Industries Journal, 37, 317 - 340.</p><p></p><p>Cahyono, W., Kusuma, W. H. & Palupi, K.A. (2019). Digitalization Solution on Customer Services to Leverage the Ease of Getting Electricity," 2019</p><p>International Conference on Technologies and Policies in Electric Power & Energy, Yogyakarta, Indone.</p><p></p><p>Caner & Servet . (2020). The effect of consumer multiple perceived value on the purchase intention: A study of sports nutritional supplements. Semantic Scholar Corpus ID: 218898945.</p><p></p><p>Chireshe, R. (2020). Quantitative Data Analysis for Information Science Professionals. Great Zimbabwe University, Zimbabwe & Zimbabwe Council for Higher Education, Zimbabwe.</p><p></p><p>Cortina, J. (2019). On the Whys and Hows of Quantitative Research. Journal of Business Ethics, 1-11.</p><p></p><p>Daniel, E. (2016). The Usefulness of Qualitative and Quantitative Approaches and Methods in Researching Problem-Solving Ability in Science Education Curriculum. Journal of Education and Practice, 7, 91-100.</p><p></p><p>Darmawan, D. (2019). The effect of Custoemr Satisfaction on Trust and Customer Loyal. Corpus ID: 211805249.</p><p></p><p>Dhall, P. (2019). Quantitative Data Analysis. DOI:10.1108/978-1-78973-973-220191008.</p><p></p><p>Dodemaide, P., Joubert, L., Hill, N., & Merolli, M. . (2020). Online survey design and social media. Proceedings of the Australasian Computer Science Week Multiconference.</p><p></p><p>Duckjung & Alison. (2017). Causality Between High-Performance Work Systems and Organizational Performance. Journal of Management, DOI:10.1177/0149206314544746.</p><p></p><p>Elisabetta, Federica, Lolita, Nicola, & Laura. (2019). Consumer attitude and behaviour towards food quality among the young ones: empirical evidences from a survey. DOI:10.1080/14783363.2017.1300055.</p><p></p><p>Enders, C. (2010). Applied Missing Data Analysis, Quantitative applications in the social sciences. Thousand Oaks, CA: Sage. Vol. 136.</p><p></p><p>Eva & Peter. (2018). People Management in the Public Sector. DOI:10.1007/978-3-319-57583-4_2.</p><p></p><p>Fadhil, A. S. (2020). Strategic human resource management and organisational performance: an empirical examination of the relationship between high-performance work systems and customer satisfaction in the sultanate of Oman. Semantic Scholar, Corpus ID: 211748862.</p><p></p><p>Famiyeh, S., Asante-Darko, D., & Kwarteng, A. . (2018). Service quality, customer satisfaction, and loyalty in the banking sector: The moderating role of</p><p>organizational culture. International Journal of Quality & Reliability Management, 35, 1546-1567.</p><p></p><p>Field, A. P. (2017). Discovering Statistics Using Ibm Spss Statistics. Semantic Scholar, Corpus ID: 61425611.</p><p></p><p>Folstad A., Nordheim C.B., Bjorkli C.A. . (2018). What Makes Users Trust a Chatbot for Customer Service? An Exploratory Interview Study. In: Bodrunova S. (eds) Internet Science. INSCI 2018. Lecture Notes in Computer Science, vol 11193. Springer, Cham. https:.</p><p></p><p>Franziska & Christopher . (2016). The Influence of Culture and Personality on Customer Satisfaction: An Empirical Analysis across Countries. International Management Studies.</p><p></p><p>Gao, L.X., Melero-Polo, I., & Sese, F.J. . (2020). Customer Equity Drivers, Customer Experience Quality, and Customer Profitability in Banking Services: The Moderating Role of Social Influence. Journal of Service Research, 23, 174 - 193.</p><p></p><p>Gayathri, A.P., & Krishna, G.R. . (2017). The Impact of Human Resource Training and Development in Public Enterprises: An Empirical Study. . Journal for Studies in Management and Planning, 3, 287-297.</p><p></p><p>Ghulam, Abubakar, Bilal, Munim, & Junaid. (2017). Effect of Food Quality on Customer Perceived Satisfaction Level and Mediating Effect of Food Safety on Them. Semantic Scholar Corpus ID: 147703011.</p><p></p><p>Giovanis, Athanasopoulou, & Tsoukatos. (2015). The role of service fairness in the service quality relationship quality customer loyalty chain. Journal of Service Theory and Practice. 25. 744-776. 10.1108/JSTP-11-2013-0.</p><p></p><p>Giswandhani, M., Mujahid, & Hilmi, A.Z. . (2019). The Impact Of Service Quality Management Based On Communication Technology Of Customer Loyalty (Case Study Moshi2 Spesialis Sampah, Gowa, Sulawesi Selatan).</p><p></p><p>Glen, S. (2020). Paired Samples T Test in SPSS" From StatisticsHowTo.com: Elementary Statistics for the rest of us! . https://www.statisticshowto.com/paired-samples-t-test-in-spss/.</p><p></p><p>Hamid, N., Yulianto, A.S., Amrullah, A., & Haerani, S. . (2017). Performance Evaluation and Organizations Culture Impacts on Job Satisfaction and Employees Performance.</p><p></p><p>Hassan, Mohd, Ali, & Ferdous. (2017). Servce Quality, Customer Satisfaction, and Customer Loyalty of the Hotl Industry in the Unite Arab of Emirates (UAE): A Mearurment Model. Al Mnthoma Journal, Vol. 16.</p><p></p><p>Hina Mukhtar, Aamir Saeed, Ghalib Ata. (2016). Measuring service quality in Public Sector using SERVQUAL: A case of Punjab Dental Hospital, Lahore.</p><p></p><p>Hongwei & Yahua. (2016). An investigation of service quality, customer satisfaction and loyalty in China's airline market. https://doi.org/10.1016/j.jairtraman.2016.07.008.</p><p></p><p>Hongwei Jiang, Yahua Zhang. (2016). An investigation of service quality, customer satisfaction and loyalty in China's airline market, School of Engineering. Royal Melbourne Institute of Technology (RMIT University), Melbourne, Australia.</p><p></p><p>Javidi, A.; Salajeghe, S.; Pourkiani, M.; Sayadi, M. (2020). Determination of Factors Associated with Public Service Quality Measurement in the Government Sector based on Customer Psychology.</p><p></p><p>Jham, V. (2019). Empirical investigation of antecedents of perceived recovery service quality: evidence from retail banking in United Arab Emirates. https://doi.org/10.1504/IJFSM.2019.102458.</p><p></p><p>Kai & Chao. (2019). Research on the Service Quality, Customer Satisfaction and Customer Loyalty-Taking Corporate Image as a Moderating Variable. ICIBE 2019: Proceedings of the 2019 5th International Conference on Industrial and Business Engineering.</p><p></p><p>Kandampully, J. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management.</p><p></p><p>Kasiri, L.A., Cheng, K.T., Sambasivan, M., & Sidin, S.M. . (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services, 35, 91-97.</p><p></p><p>Kevin & Tim . (2019). Measuring Brand Equity. DOI:10.1007/978-3-658-13342-9_72.</p><p></p><p>Kiruja, E., & Mukuru, E. J. I. (2018). Kiruja, E., & E. J. I. Mukuru (2018). Effect of motivation on employee performance in public middle level technical training institutions in Kenya.</p><p></p><p>Kohpahl, G. (2018). Specific Characteristics of the Research Population and Research Methodology.</p><p></p><p>Krishna & Loh. (2019). Tourists Satisfaction on Penang Hawker Centres, Malaysia. DOI:10.36346/sarjbm.2019.v01i02.003.</p><p></p><p>Kumar, R. (2011). Research Methodology, Step by step guide for beginners. This third edition published. London: SAGE Publications Ltd.</p><p></p><p>Kurniawan, P., & Sidharta, I. . (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6, 866-871.</p><p></p><p>Kwak, H., Salminen, J., & Jisun, A. (2018). Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. DOI:10.1007/s13278-018-0531-0.</p><p></p><p>Large, R. (2009). A gap model of purchasing's internal service quality: Concept, case study and internal survey. Journal of Purchasing and Supply Management, Volume 15, Issue 1, March 2009, Pages 24-32.</p><p></p><p>Leila, Kenny, Guan, Murali, & Samsinar . (2016). Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Putra Business School, Universiti Putra Malaysia, Serdan.</p><p></p><p>Lin, Y., & Taylor, B. . (2017). Use online training and development to improve staff performance as well as customer service in order to achieve business improvement.</p><p></p><p>Long, P. (2016). Internet Banking Service Quality, Customer Satisfaction and Customer Loyalty: The Case of Vietnam. International Journal of Strategic Decision Sciences (IJSDS) 7(1).</p><p></p><p>Luu, T. (2018). Employees green recovery performance: the roles of green HR practices and serving culture. Journal of Sustainable Tourism, 26, 1308 - 1324.</p><p></p><p>Mackenzie, M. (2019). Selecting the Correct Predictive Modeling Technique. Retrieved from towards data science: https://towardsdatascience.com/selecting-the-correct-predictive-modeling-technique-ba459c370d59</p><p></p><p>Manresa, A. B. (2018). The use and determinants of training and development for creativity and innovation. . 22(07), 1850062. .</p><p></p><p>Manresa, A., Bikfalvi, A., Simon, A. J., & Trai, J. (2019). The impact of training and development practices on innovation and financial performance.</p><p></p><p>Mara & scar. (2017). Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market. DOI:10.3389/fpsyg.2017.00248.</p><p></p><p>Masoud, E. Y. (2020). The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE. Transnational Marketing Journal, 8(1), 75-94. https://doi.org/10.33182/tmj.v8i1.846.</p><p></p><p>Matthews, T., & Kostelis, K. (2019). Quantitative Data Analysis. DOI:10.4324/9780429452314-16.</p><p></p><p>McCombes, S. (2019). An introduction to sampling methods. Retrieved from scribbr.com: https://www.scribbr.com/methodology/sampling-methods/</p><p>Middleton., F. (2019). The four types of validity. https://www.scribbr.com/methodology/types-of-validity/.</p><p></p><p>Morgan, B. (2020, Augest 20). 10 Examples Of Amazing Customer Service During COVID-19. Retrieved from Forbes: https://www.forbes.com/sites/blakemorgan/2020/08/20/10-examples-of-amazing-customer-service-during-covid-19/?sh=6bbec35348d1</p><p></p><p>Muhammad, Roshan, & David. (2020). Online Store Brand Experience Impacting On Online Brand Repurchase Intention: The Moderating Role of Online Brand Attachement. European journal of management Vol. 43, Pp 232-267.</p><p></p><p>Ngo, Vu Minh, & Huan. (2016). The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector. Journal of Competitiveness. [online]. 2016, vol. 8, iss. 2, s. 103-116. [cit. 2020-0.</p><p></p><p>Nor, Nurazariah, & Hafizzah. (2016). Consumer Attitude and Uniqueness towards International Products. DOI:10.1016/S2212-5671(16)00077-0.</p><p></p><p>Oesterle, S., Buchwald, A., & Urbach, N. . (2019). To Measure Is to Know : Development of an Instrument for Measuring Consulting Service Value.</p><p></p><p>Orji, Malachy, Zubairu, & Emmanuel. (2017). Assessing Total Quality Customer Service as the New Paradigm in Nigeria Banking System.</p><p></p><p>Ozols, G., & Nielsen, M.M. . (2018). Connected Government Approach for Customer-centric Public Service Delivery: Comparing strategic, governance and technological aspects in Latvia, Denmark and the United Kingdom.</p><p></p><p>Padmasiri, M.K., Sandamali, J., Mahalekamge, W., & M.V.S.Mendis . (2018). The Relationship between Training and Development and Employee Performance of Executive Level Employees in Apparel Organizations.</p><p></p><p>Pallant, J. (2011). SPSS Survival Manual, A step by step guide to data analysis using SPSS, 4th Edition. Australia: National Library of Australia.</p><p></p><p>Pambreni & Ali. (2019). The influence of total quality management toward organizational performance. Management Science Letters, DOI:10.5267/j.msl.2019.5.011.</p><p></p><p>Placencia, I. A., & Partida, S. D. (2020). Inventory Management Practices during COVID 19 Pandemic to Maintain Liquidity Increasing Customer Service level in an Industrial Products Company in Mexico. Advances in Science, Technology and Engineering Systems Journal, 19-54.</p><p></p><p>Rahman, M. A. (2019). Ensuring Quality Customer Service of the Financial Organizations: Drawbacks and Recommendations. International Finance eJournal, Vol 11 Issue 107, 2019.</p><p>Ray, S. (2015). 7 Regression Techniques you should know! Retrieved from analyticsvidhya: https://www.analyticsvidhya.com/blog/2015/08/comprehensive-guide-regression/</p><p></p><p>Rehman, S. (2016). Measuring service quality in public and private sector university libraries of Pakistan.</p><p></p><p>Richard & Christopher. (2015). Foundations of Financial Risk: An Overview of Financial Risk and Risk-Based Regulation. Wiley Finance Series.</p><p></p><p>Rust, Roland, Katherine, Zeithaml, & Valarie. (2014). Return on Marketing: Using Customer Equity to Focus Marketing Strategy,. Journal of Marketing 68(1), 2004, 109-127.</p><p></p><p>Savic, J., & Veselinovic, N. . (2019). Measuring Clients? Attitudes About Banking Services Quality Using the SERVQUAL Model. . Economic Themes, 57, 201 - 217.</p><p></p><p>Sekaran, S. (2003). Calcium Imaging Reveals a Network of Intrinsically Light-Sensitive Inner-Retinal Neurons. Current Biology, Volume 13, Issue 15, 5 August 2003, Pages 1290-1298.</p><p></p><p>Shahrzad & Ali. (2017). Consumer attitudes toward new pasta products in Iran market: A qualitative and quantitative study. DOI:10.5267/j.msl.2017.11.005.</p><p></p><p>Shen, J., & Tang, C. . (2018). How does training improve customer service quality? The roles of transfer of training and job satisfaction. European Management Journal, 36, 708-716.</p><p></p><p>Singhal, K., Singhal, J., & Kumar, S. . (2019). The Value of the Customer's Waiting Time for General Queues. Decis. . Sci., 50, 567-581.</p><p></p><p>Sleimia, M., Muslehb, M., & Qubbajc, I. (2020). E-Banking services quality and customer loyalty: The moderating effect of customer service satis- faction: Empirical evidence from the UAE banking sector.</p><p></p><p>Smith, W. K. (2014). Paradox as a Metatheoretical Perspective: Sharpening the Focus and Widening the Scope. https://doi.org/10.1177/0021886314522322.</p><p></p><p>Turab, Naushad, & Hafiz. (2019). Impact Of Perceived Quality On Consumer Attitude In Food Industry Of Pakistan. DOI:10.30685/tujom.v3i3.57Corpus ID: 169543675.</p><p></p><p>Vadapalli, P. (2020). 6 Types of Regression Models in Machine Learning You Should Know About. Retrieved from upgrad.com: https://www.upgrad.com/blog/types-of-regression-models-in-machine-learning/</p><p></p><p>Verma, J. P. (2019). Descriptive Analysis of Psychological Data. DOI:10.1007/978-981-13-3429-0_3.</p><p></p><p>Wall-Mullen, E., & Envick, B.R. . (2015). Get a Clue: How Entrepreneurs Can Manage the Service Experience to Differentiate Themselves & Provide Value Propositions That Maximize Customer Satisfaction. The Entrepreneurial Executive, 20, 1.</p><p></p><p>Wang, H. (2016). Relationship between quality service and customer equity in traditional markets,. Department of Business and Administration, School of Business, Changwon National University, Changwon, Republic of Korea.</p><p></p><p>Wang, H., & Kim, K.H. . (2017). The relationship between service quality and customer equity in traditional market, a cross cultural study. Semantic Scholar, online source.</p><p></p><p>Xia, G. (2019). Research and Analysis on the Training of Standardization of Customer Service in Power Enterprises Based on the Background of Linguistics.</p><p></p><p>Yane-Seri, M. (2019). The influence of provided service quality on the customer loyalty by mediating the customer mental image (Case study: Bank Refah Kargaran.</p><p></p><p>Yao, Ferdous, & Jacquline . (2020). Factors influencing enterprise performance of small and medium size enterprises in Malaysia. European journal of management.</p><p></p><p></p><p></p><p></p><p></p>