The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)

The objective of this research is to investigate the relationship between the determining factors and loyalty intention among cooperative members towards Consumer Co-operatives in Malaysia. Drawing on the deterministic approach that visualizes human to behave, act rationally and in a predictable man...

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Main Author:	Norazlan Hasbullah
Format:	thesis
Language:	eng
Published:	2016
Subjects:	HD Industries Land use Labor
Online Access:	https://ir.upsi.edu.my/detailsg.php?det=1170
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id	oai:ir.upsi.edu.my:1170
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spelling	oai:ir.upsi.edu.my:11702020-02-27 The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR) 2016 Norazlan Hasbullah HD Industries. Land use. Labor The objective of this research is to investigate the relationship between the determining factors and loyalty intention among cooperative members towards Consumer Co-operatives in Malaysia. Drawing on the deterministic approach that visualizes human to behave, act rationally and in a predictable manner under the influence of the predetermined factors, intention and behavior therefore can be forecasted and managed when the underlying determining factors are identified and explained. This research addresses five (5) variables as the determining factors in the attempt to predict loyalty intention among co-operative members towards Consumer Co-operatives. Three (3) of the variables were derived from the Theory of Planned Behavior, a renowned theory, highlighted on the reason people act in accordance upon knowing the reasons. These variables are Attitude, Group Norm and Switching Cost. Two (2) additional variables, namely Trust and Service Quality were also incorporated due to the abundance of repetitive occurrence as predictors in the loyalty intention literatures. Questionnaires were distributed using simple random technique to the co-operative members in the Consumer Co-operatives listed in the Top 100 Co-operatives Index for the year 2014. 407 completed questionnaires were returned for the purpose of analyzing using SPSS. The findings of this research have demonstrated that all five (5) variables were significantly correlated and predicted loyalty intention among co-operative members towards Consumer Co-operatives where Attitude became the strongest predictor. It can be concluded that all these determining factors contributed successfully in predicting loyalty intention among co-operative members towards their Consumer Co-operatives. The implication of this research are discussed especially in encouraging various stakeholders in stimulating vital strategies of increasing and strengthening loyalty intention among co-operative members towards Consumer Co-operatives in Malaysia. 2016 thesis https://ir.upsi.edu.my/detailsg.php?det=1170 https://ir.upsi.edu.my/detailsg.php?det=1170 text eng closedAccess Doctoral Universiti Pendidikan Sultan Idris Fakulti Pengurusan dan Ekonomi N/A
institution	Universiti Pendidikan Sultan Idris
collection	UPSI Digital Repository
language	eng
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Norazlan Hasbullah The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
description	The objective of this research is to investigate the relationship between the determining factors and loyalty intention among cooperative members towards Consumer Co-operatives in Malaysia. Drawing on the deterministic approach that visualizes human to behave, act rationally and in a predictable manner under the influence of the predetermined factors, intention and behavior therefore can be forecasted and managed when the underlying determining factors are identified and explained. This research addresses five (5) variables as the determining factors in the attempt to predict loyalty intention among co-operative members towards Consumer Co-operatives. Three (3) of the variables were derived from the Theory of Planned Behavior, a renowned theory, highlighted on the reason people act in accordance upon knowing the reasons. These variables are Attitude, Group Norm and Switching Cost. Two (2) additional variables, namely Trust and Service Quality were also incorporated due to the abundance of repetitive occurrence as predictors in the loyalty intention literatures. Questionnaires were distributed using simple random technique to the co-operative members in the Consumer Co-operatives listed in the Top 100 Co-operatives Index for the year 2014. 407 completed questionnaires were returned for the purpose of analyzing using SPSS. The findings of this research have demonstrated that all five (5) variables were significantly correlated and predicted loyalty intention among co-operative members towards Consumer Co-operatives where Attitude became the strongest predictor. It can be concluded that all these determining factors contributed successfully in predicting loyalty intention among co-operative members towards their Consumer Co-operatives. The implication of this research are discussed especially in encouraging various stakeholders in stimulating vital strategies of increasing and strengthening loyalty intention among co-operative members towards Consumer Co-operatives in Malaysia.
format	thesis
qualification_name
qualification_level	Doctorate
author	Norazlan Hasbullah
author_facet	Norazlan Hasbullah
author_sort	Norazlan Hasbullah
title	The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
title_short	The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
title_full	The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
title_fullStr	The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
title_full_unstemmed	The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)
title_sort	determining factors of loyalty intention among co-operative members towards consumer co-operatives in malaysia (ir)
granting_institution	Universiti Pendidikan Sultan Idris
granting_department	Fakulti Pengurusan dan Ekonomi
publishDate	2016
url	https://ir.upsi.edu.my/detailsg.php?det=1170
_version_	1747832942495793152

The determining factors of loyalty intention among co-operative members towards consumer co-operatives in Malaysia (IR)

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